Smirnoff joins low-calorie trend with new RTD

5th January, 2017 by Amy Hopkins

Diageo has capitalised on the low-calorie drinks trend with the launch of a new zero-sugar Smirnoff vodka RTD – Smirnoff Spiked Sparkling Seltzer.

smirnoff-spiked-sparkling-seltzer

Each can of Smirnoff Spiked Sparkling Seltzer has 90 calories

The range of ready-to-drink 12oz cans have 90 calories – which Diageo claims is “fewer” than other leading hard seltzer brands – 1g carbohydrates, zero-sugar and no artificial sweeteners.

Described as a “great-tasting drink that eliminates resolution guilt”, Smirnoff Spiked Sparkling Seltzer also has fewer calories than a 5oz serving of Champagne, according to Diageo.

The range is “infused with natural fruit flavours” and comes in three variants – Orange Mango, Cranberry Lime and Watermelon.

While made from grains, Digaeo claims the range has been “crafted to remove gluten”, but cannot be labeled as gluten-free.

“The Smirnoff brand is bringing something new to the emerging spiked seltzer category by now offering its lowest calorie option in its flavoured malt beverage portfolio,” said Krista Kiisk, brand director of flavoured malt beverages, Diageo Beer Co USA.

“We know people are looking for different options when it comes to their alcohol, and Smirnoff Spiked Sparkling Seltzer delivers variety without sacrificing taste.”

Bottled at 4.5% abv, Smirnoff Spiked Sparkling Seltzer is now exclusively available in the US at an RRP of US$8.99 for a six-pack of cans.

The launch is the latest in Diageo’s drive towards health and wellness-focused products. In February last year, the UK-based drinks firm unveiled Smirnoff Sourced, a flavoured vodka range that is made with real fruit juice, labelled gluten-free and devoid of high-fructose corn syrup.

Leave a Reply

If that's interesting, how about these?

Arbikie Highland Estate launches second gin

Scottish farm distillery Arbikie Highland Estate has released its second gin more...

Unconventional Scotch whiskies for Burns Night

With whisky lovers' favourite night of the year approaching, SB has gathered an more...

West coast takes spotlight in new Scotch festival

A local retailer is to launch a new consumer whisky festival, called West Coast more...

Black Cow vodka opens distillery to public

Black Cow Pure Milk Vodka, the world's “first” vodka made entirely from more...

Absolut unveils lime flavour after portfolio cull

Pernod Ricard has released a new lime variant for Absolut Vodka, after last more...

Diageo identifies key trends for 2017

Drinks giant Diageo has launched its first 'Future Series' trend report to more...

US state senator calls for Russian booze ban

A lawmaker in the US state of New Hampshire has proposed a ban on Russian more...

Ray Lewis gifts Bourbon to Trump and Pence

Retired American footballer Ray Lewis is to launch a limited edition Bourbon more...

D1 London gin and vodka to enter Chinese market

D1 London Spirits is set to launch its London Gin and Potato Vodka in China, in more...

Experts predict top cocktail trends in 2017

With many consumers looking to ease back on their alcohol consumption in favour more...

The week in pictures

This week Bunga Bunga Covent Garden threw a star-studded bash, fashion design more...

Experts predict top spirits trends in 2017

If you're curious about what the coming year has in store for the global more...

Fair launches 'superfood' berry liqueur

'Socially responsible' spirits brand Fair has unveiled a new liqueur made using more...

Jack Daniel's launches whiskey-infused coffee

Caffeine-crazed Jack Daniel's lovers can now have a taste of their favourite more...

WSTA responds to May's 'hard Brexit' speech

The Wine and Spirit Trade Association (WSTA) has reiterated its wish for more...

Castro and Patino launch drinks marketing firm

Spirits and bar industry experts Erick Castro and Chris Patino have joined more...

IAADFS and ASUTIL to ‘integrate’ events

Americas-based travel retail trade associations IAADFS and ASUTIL will merge more...

Glenlivet gets 'Reserve and Collect' service in TR

Pernod Ricard Travel Retail EMEA has strengthened its e-commerce offering with more...

Diageo 'may raise stake' in United Spirits

Diageo has declined to comment on reports that it is considering increasing its more...

42Below recycles cocktail waste into soap

In an effort to curb waste, Bacardi-owned vodka 42Below has launched a free more...