Pernod unveils ‘industry first’ responsibility tool

6th January, 2017 by Amy Hopkins

Pernod Ricard has launched the “industry first” Smart Barometer website – a digital tool that allows the group’s affiliates to measure their performances in advocating responsible drinking.

Pernod-Ricard

Pernod Ricard’s Smart Barometer is described as an “industry first”

The Smart Barometer has been “designed to share Pernod Ricard’s contribution to the five industry commitments in relation to responsible drinking with as many stakeholders as possible and in complete transparency”.

The five commitments are: fight against underage drinking, strengthen and expand marketing best practices, provide consumer information and develop responsible product innovation, fight against drinking and driving, and enlist the support of retailers.

Each action is accompanied by Key Performance Indicators (KPIs), which are monitored at local, regional and global levels.

Described as a “call to action” for all Pernod’s affiliates, the Smart Barometer “transforms actions into measurable statistics”.

A ‘Scores’ section of the website allows users to track their performance in each commitment, with the KPIs expressed as percentage progress. An ‘Initiatives’ section details projects around the world, which are categorised by commitment.

“We all share a common vision: there is no enjoyment to be found in excessive drinking,” said Alexandre Ricard, chairman and CEO of Pernod Ricard. “Every group employee plays a role of ambassador of these commitments. Thanks to the Smart Barometer, a first in the industry, everyone can now monitor on an on-going basis the progress made both collectively and individually.”

The Smart Barometer is said to illustrate the French drinks firm’s support for the United Nations’ ‘Good Health and Well-being’ Sustainable Development Goal.

In September last year, eight of the UK’s largest alcohol producers joined forces to launch the Alcohol Information Partnership (AIP), which aims to ensure discussion around alcohol abuse “remains balanced”.

Leave a Reply

If that's interesting, how about these?

Bids open in Buffalo Trace charity auction

Following a 200-bottle charitable donation from Buffalo Trace, one more...

Absolut hosts UK club nights to back Facet

Pernod Ricard-owned Absolut vodka has partnered with music site Resident more...

Pernod to roll out smart bottles 'in coming weeks'

Pernod Ricard will introduce 'connected' QR-coded bottles across its entire more...

Label 5 helps consumers share a 'virtual drink'

La Martiniquaise-owned blended Scotch whisky brand Label 5 has launched a new more...

Billy Walker to leave BenRiach

Brown-Forman has confirmed Billy Walker will step down from his role at the more...

SWA urges MEPs to back CETA deal

The Scotch Whisky Association has called on MEPs to back the EU-Canada more...

New website lists NY distillery trails

An association of more than 60 distillers across New York has launched a new more...

Pernod lobbies against US border tax proposals

Pernod Ricard's CEO Alexandre Ricard has branded the proposed US border levy a more...

Bacardi buys minority stake in Ilegal Mezcal

Bacardi has confirmed its acquisition of a minority stake in Ilegal Mezcal, but more...

Pernod Ricard eyes further acquisitions

Following Pernod Ricard’s re-entry into American whiskey with its Smooth more...

Heaven Hill: 'No other Bourbons will lose age'

Max L Shapira, president of Heaven Hill Brands, is “not sure” whether his more...

Angostura appoints Jodhan as permanent CEO

Rum and bitters producer Angostura Holdings has confirmed its acting CEO more...

Wetherspoon to list calories on drinks menu

JD Wetherspoon is to become the "first" UK pub and bar chain to detail calorie more...

Irish Distillers unveils Method and Madness range

Pernod Ricard's Irish Distillers unit has launched a range of experimental more...

Actor Javier Bardem stars in Chivas campaign

Pernod Ricard-owned Scotch whisky brand Chivas Brothers has enlisted Hollywood more...

Registration opens for TFWA Asia Pacific 2017

Delegates are now able to register for the upcoming TFWA Asia Pacific more...

Stoli Group USA details exec appointments

Stoli Group USA has expanded its executive leadership team with a string of more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...

Catoctin intros 'first' post-Prohibition rye

Virginia-based Catoctin Creek Distilling Company has produced a private label more...

Brown-Forman launches nutritional info site

Jack Daniel’s maker Brown-Forman has launched a website detailing its brands' more...