Poliakov debuts virtual reality experience

29th November, 2016 by Annie Hayes

French vodka brand Poliakov has unveiled a new immersive digital experience titled Poliakov Ice Quest.

poliakov

A bespoke Polikov cardboard enhances the 3D effect

Poliakov Vodka has developed a new virtual reality (VR) experience using the HTC Vive headset – said to be the best VR device currently on the market.

This new technology uses headphones, headset and joysticks to stimulate senses, and takes users through a “unique freezing and futuristic universe” through an immersive VR video game.

“We wanted to ensure maximum interactions for the player” said William Ploquin-Maurell, international Poliakov brand manager.

A select few Poliakov fans were given the opportunity to experience the Poliakov Ice Quest, wandering freely in a 25sqm space.

Players completed various levels and interacted with the 3D universe.

This experience is available through a 360° teaser video on YouTube, watched on a bespoke Polikov cardboard to benefit from the 3D effect.

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