Leblon Road to Rio raises US$50k

Bacardi-owned Leblon Cachaça has exceeded its goal of US$50,000 for Developing Minds Foundation through its #LEBLONRoadTriptoRio initiative across the United States, Europe and Brazil.

Sponsored by Leblon, the Road to Rio tour spanned 70 cities in three continents, travelling more than 18,000 miles and raised US$51,429.51 for the Developing Minds Foundation, a charity that builds schools and supports education in Rocinha and City of God.

The tour hosted spirited fundraising events across the United States, Europe and Brazil from May to August 2016, where a portion of proceeds from signature Leblon cocktails and memorabilia, went towards the charity.

The road trip surpassed fundraising expectations and will help to make a real impact on two of Brazil’s most affected favelas.

Founded in 2006, the Developing Minds Foundation builds schools and supports education initiatives in areas affected by violence and poverty. In Rocinha and City of God, the charity has focused its efforts on building and supporting technology schools.