IWSR reveals key global drinks trends

19th August, 2016 by Annie Hayes

From health conscious consumers to cross-category experimentation, these are the trends that are making the spirits world tick in 2016, according to the IWSR’s Global Trends Report.

Hanna Lee Communications Cocktails SpiritsThe Global Trends Report 2016 looks across both geographic and category margins to identify the trends that are transforming the global alcoholic drinks market and propelling growth in the industry.

From the influence of the industry-wide explosion of ‘craft’ producers, to a trend for convenience that has driven both online and ready-to-drink sectors, we reveal the key trends shaping the spirits landscape.

Click through the following pages to discover the key spirits trends of 2016, as identified in the IWSR’s Global Trends Report 2016. 

Leave a Reply

Subscribe to our newsletter