The world’s best-selling vodka brands

22nd June, 2016 by Kristiane Sherry

2015 proved a mixed year for vodka, with a handful of brands flourishing while others succumbed to geopolitical and economic pressure. But which were the world’s biggest sellers?

Read on for the world's best-selling vodka brands

Read on for the world’s best-selling vodka brands

A perfect storm. A potent cocktail. Whatever you might call it, the global vodka category has struggled and suffered over the past few years as a toxic hangover brought on by political tensions, financial hardship and that flavour fall-out continued to kick in.

The beleaguered markets of Eastern Europe and Russia bore the brunt of the declines, with Euromonitor figures pointing to steep 5.2% volume declines in 2014-15. But the malaise caught on, with all markets affected to varying degrees.

But what did the downturn mean for brands? In many markets, the misery rumbles on. More than half of the million-plus nine-litre case selling brands analysed in The Brand Champions 2016 registered volume declines. Yet despite the continued struggle, double digit growth can still be found, including in this round-up of the world’s best-selling vodka brands.

Click through the following pages to discover the top 10 best-selling vodka brands, listed in order of their nine-litre case sales.

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