Deep Eddy co-founder unveils RTD sparkling cocktails

9th May, 2016 by Melita Kiely

Drinks industry professionals, including the co-founder of Deep Eddy Vodka, have launched a new ready-to-drink (RTD) sparkling cocktail line.

Mighty-Swell-Sparkling-Cocktails

Peach is one of three flavours in the new Mighty Swell Sparkling Cocktails collection

Mighty Swell Sparkling Cocktails was founded by Clayton Christopher, former founder and CEO of Sweet Leaf Tea and chairman and co-founder of Deep Eddy Vodka; Daniel Barnes, founder and CEO of Treaty Oak Brewing and Distilling Company; Sean Cusack, and investment industry professional with experience at Goldman Sachs and UBS; and president Jason Bronstad, who joins Mighty Swell from an executive role at Mike’s Hard Lemonade.

The cocktail range features three flavours: grapefruit, peach and lemon.

Each expression is made using real fruit juice and pure cane sugar, before being carbonated to create the 5% abv drinks.

“We are excited to bring the right product to Texas at the right time,” said co-founder, Clayton Christopher. “Mighty Swell Sparkling Cocktails are riding the growth wave of consumers seeking flavour in all of their beverage choices.

“The ready-to-drink alcoholic beverage market in the US has been booming in recent years with double digit growth that is expected to continue for the next several years.

“There is nothing better than enjoying a delectable cold cocktail in the sun, especially when you don’t have to go through the fuss of making it.”

Mighty Swell Sparkling Cocktails are available in six-packs at retailers throughout Texas, as well as in select restaurants and bars, and carry an RRP of US$8.99-US$9.99.

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