Funkin launches Bloody Mary Spicer

27th April, 2016 by Annie Hayes

Following feedback from last year’s Innovation Forum, the premium cocktail mixer, puree and juice brand has launched Funkin Bloody Mary Spicer to help bartenders give the popular cocktail a “kick”.


Funkin has launched a Bloody Mary Spicer in the on-trade

Now available, Funkin Bloody Mary Spicer is designed to give the on-trade a “convenient and practical” method for consistent Bloody Mary cocktails by adding “just a dash or two”.

The liquid is a blend of more than 17 ingredients, including tomato, celery, horseradish and salt, which is combined with spices such as red chilli, habanero pepper and black pepper.

Funkin managing director, Andrew King, said: “Working closely with our network of bartenders and following feedback from the 2015 Funkin Innovation Forum where our Bloody Mary spice mix was trialled, we are excited to introduce the trade to our latest innovation.

“As spice continues to be a leading consumer trend, Funkin Bloody Mary Spicer delivers consistent quality Bloody Marys with perfectly balanced flavours and spice providing our customers with the opportunity to maximise their sales of this frequently ordered classic cocktail.”

Funkin Bloody Mary Spicer is available in trays of six 165g bottles.

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