Douglas Laing rebrands Provenance range

Douglas Laing has unveiled new packaging for its Provenance Single Cask Scotch Whisky range, which will now join the group’s Exceptional Single Casks collection.

The Provenance series is now part of Douglas Laing’s Exceptional Single Casks collection

The Provenance brand first launched in 2004, with a “journey around Scotland” theme designed to pay homage to Scotland’s whisky regions and their corresponding flavour profiles.

The new look packaging is intended to reinforce the message, featuring a compass illustration, regional colour bands and “iconic symbols” representing the Lowlands, the Highlands, Speyside and Islay.

Comprising 14 expressions each bottled at 46% abv, the range includes Auchentoshan 13 Year Old, Benrinnes 11 Year Old, Bunnahabhain 8 Year Old, and Talisker 7 Year Old.

The Provenance series now joins Old Particular and Xtra Old Particular as part of Douglas Laing’s Exceptional Single Casks collection.

The collection is a new umbrella term for a selection of the firm’s single malt and single grain whiskies that hail from a variety of Scotland’s distilleries.

Fred Laing, managing director, said: “As the ‘younger brother’ to Old Particular and XOP, our Provenance Single Cask Scotch whiskies are typically aged from seven-years-old to around 14-years-old. We bottle these exceptional whiskies at their peak of perfection, and our new eye-catching, premium Provenance pack now does those incredible spirits the justice they deserve.”

Earlier this week Douglas Laing was appointed as European distributor for Edrington-owned Scotch whisky, The Glenturret, as the brand continues to secure status in the single malt sector.