Casa Noble Tequila begins multi-million dollar relaunch

23rd February, 2016 by Annie Hayes

US drinks producer Constellation Brands has announced a multi-million dollar campaign to relaunch Casa Noble Tequila, focusing on the theme of ‘The Noble Pursuit’.

casa-noble

The relaunch will include a new digital and social media advertising campaign, an updated website, and enhanced point-of-sale materials

The campaign, which marks the biggest investment in the brand’s history to date, celebrates Casa Noble’s “rich history of Tequila makers, uncompromising dedication to quality, and passion for crafting a superior Tequila”.

The Noble Pursuit campaign will be supported with primary and secondary packaging to improve visibility at retail, as well as a new digital and social media advertising campaign, an updated website, and enhanced point-of-sale materials.

Constellation Brands acquired Casa Noble in 2014 in an effort to strengthen its high-end spirits portfolio. Since then, the brand’s volume has “more than doubled”, making it the “fastest-growing ultra-premium Tequila in the market” according to the firm.

“At Constellation, we’ve taken a focused, deliberate approach to building brands people love over many years, and we’re applying the same principles toward building the Casa Noble brand. We see tremendous potential to accelerate the growth of Casa Noble as more consumers become aware of the brand,” said Jim Sabia, chief marketing officer, Constellation Brands Beer Division.

In addition, Constellation will explore cross-promotional opportunities with its Mexican beer brands. In April, Casa Noble will be featured alongside Corona Extra in a national TV slot, and in point-of-sale materials for Cinco de Mayo promotion.

Sabia added: “Based on consumer trends and purchasing behaviour, we see significant opportunities to leverage synergies with our high-end Mexican beer portfolio. This is a major benefit of being a leader across all sectors of the total beverage alcohol space, and we’re excited to explore these opportunities.”

Leave a Reply

If that's interesting, how about these?

Patrón intros Sherry-matured Añejo expression

Patrón Spirits International is set to launch Patrón Cask Collection Sherry more...

Gordon's Gin unveils new bottle design

Gordon’s gin has revamped its packaging with a "bold, distinctive and more...

UK spirits sales flop during Olympics booze boom

Despite "hugely impressive" overall alcohol sales for UK retailers throughout more...

Rebel Yell crowns inaugural London winner

Thom Solberg of Black Rock bar in Shoreditch has won Bourbon brand Rebel more...

Plantation bar changes name following outcry

A London-based bar group has changed the name of its new rum bar – The more...

Pernod Ricard sets sail with interactive store

Pernod Ricard Travel Retail EMEA has partnered with Harding Retail to launch more...

US Tequila sales soar despite Trump tirade

Republication presidential candidate Donald Trump may have strong views on more...

Stanford policy ‘sends dangerous message’

The Distilled Spirits Council has slammed Stanford University’s ban on more...

Top 5 bars in... Chicago

Regardless of status – whether a destination spot or local watering hole – more...

Glenmorangie names ‘Greatest Finish’ after vote

Single malt Scotch brand Glemorangie has named the 1977 'Duel in the Sun' more...

Whiskies of the World makes return

Whiskies of the World – the "oldest" whisky tasting event in North America more...

Bars to get 'immediate boost' from Night Tube

London’s ’24-hour economy’ could be worth almost £30 billion by 2030 more...

Exhibition explores gender and nightlife

A new UK art exhibition is set to explore the complexities of gender relations more...

Top 10 whiskies with strange backstories

Mythical beasts, beloved pets and bacon-flavoured cocktails are just a few of more...

Stanford bans hard alcohol on campus

Stanford University has introduced a new policy to prohibit hard alcohol from more...

Australian gin seeks investors

An Australian duo has launched a crowdfunding campaign to develop a gin made in more...

SWA: UK needs 'ambitious' new free trade deals

Scotch Whisky Association chief executive David Frost has met with the more...

Top 10 unusual whisky cask finishes

From herring barrels to maple syrup containers, SB has sorted through more...

Pernod Ricard unveils The Glenlivet Space

Pernod Ricard Travel Retail Asia has launched a pop-up experiential retail more...

Jack Daniel's unveils American Serve RTD in Oz

Jack Daniel's is targeting Australia's ready-to-drink whiskey market with the more...