Quintessential makes new senior appointment

Greenall’s Gin owner Quintessential Brands has appointed a new international brand equity development director to its UK brand agency Marblehead.

Quintessential Brands has revealed Estelle Martin is the new international brand equity development director at Marblehead

Estelle Martin has stepped into the role with Marblehead Brand Development and will be based in the company’s London office.

She will be in charge of activation programmes for all Quintessential-owned brands within the Marblehead portfolio, focusing on the UK on-trade.

Martin boasts 16 years’ experience working with the Bacardi-Martini Corporation, most recently as global commercial development manager on-trade – a role that saw her develop and create global strategies and support tools for Bacardi in the on-trade.

Rockett said: “We are delighted that Estelle has joined us at the start of a very exciting period for Marblehead.

“Estelle brings with her a wealth of experience in building brands in the on-trade, both in the UK and other markets, that will enable Marblehead to make a step change in its operation going forwards.”