Bully Boy Distillers releases bottled Old Fashioned

7th October, 2015 by Annie Hayes

Bully Boy Distillers has announced the launch of The Old Fashioned, a bottled cocktail made using the distillery’s American Straight Whiskey as the base.

bully boy

The founders claim to have made the “best Old Fashioned recipe”

As self-confessed “longtime fans” of the cocktail, the Willis brothers – founders of Bully Boy – created what they consider to be the “best Old Fashioned recipe” and are about to make it available as a seasonal release.

The Old Fashioned uses Bully Boy Distillers’ American Straight Whiskey as the base, blended with muddled raw sugar and Angostura bitters.

“In concept, the Old Fashioned is easy to make but we’ve found that they’re actually hard to make well,” said Dave Willis, co-founder of Bully Boy Distillers.

“It’s difficult to achieve that perfect ratio of whiskey, sugar and bitters, but that’s exactly what we’ve done with the Bully Boy Old Fashioned.

“By releasing a bottled version of the quintessential craft cocktail, we’re hoping to give drink enthusiasts a simple, no-fuss way to serve or enjoy a perfectly delicious Old Fashioned.”

The serving suggestion for The Bully Boy Old Fashioned is “two fingers in a rocks glass over one large ice cube”.

For an enhanced taste, the brothers suggest muddling an orange wheel and Maraschino cherry in the tumbler before pouring the cocktail.

The Bully Boy Old Fashioned is 34.15% abv, with a suggested retail price of US$34.99 for a 750ml bottle.

It will be available from early October alongside Bully Boy’s spirits portfolio at retailers throughout Massachusetts and Rhode Island.

Earlier this year, World of Zing partnered with drinks consultancy firm Fluid Movement to launch the UK’s first aged and bottled cocktail range exclusive to the on-trade.

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