World’s first vitamin-infused vodka to launch

30th September, 2015 by Melita Kiely

The Vitamin Alcohol Company is readying to release the world’s first vitamin-infused organic vodka next month.

Vitamin-Vodka

Vitamin Vodka is set to launch in Central Europe in October 2015

Scheduled to launch in Central Europe in October, Vitamin Vodka is distilled from organic Australian sugarcane and water from the Hunter Valley near Sydney.

Bottled at 40% abv, Vitamin Vodka is distilled 12 times in copper pot stills, before being diamond-filtered and packaged in a glass decanter and gift box.

The new release is said to have a smooth, crisp palate with subtle citrus notes and has been designed to be sipped neat, mixed or in cocktails.

Bradley Mitton of Mitton International Wines has been recruited as The Vitamin Alcohol Company’s European Business Manager and will act as the exclusive EU importer for the brand.

Furthermore, Mitton’s Club Vivanova will work with the brand to “enhance the product launches with innovative and unique gourmet and luxury experiences”.

3 Responses to “World’s first vitamin-infused vodka to launch”

  1. Josh Miller says:

    There is no mention of the vitamin infusion anywhere in this re-purposed press release. Talk about burying the lead…

  2. Laure ALEXANDRE says:

    Josh: it may be because health claims for alcohol products are (rightly) prohibited in the EU. The product development and marketing are problematic in this context. Not to mention the company name.

  3. john says:

    Careful with throwing around “world’s first”. Lotus came and went years ago,

Leave a Reply

If that's interesting, how about these?

Black Cow vodka opens distillery to public

Black Cow Pure Milk Vodka, the world's “first” vodka made entirely from more...

Irish whiskey exports 'to double' by 2020

Exports of Irish whiskey increased by an estimated 8% in 2016 to €505 million more...

Beam Suntory partners with Chicago Cubs

US baseball team Chicago Cubs has announced Beam Suntory as its official more...

WSTA responds to May's 'hard Brexit' speech

The Wine and Spirit Trade Association (WSTA) has reiterated its wish for more...

Fair launches 'superfood' berry liqueur

'Socially responsible' spirits brand Fair has unveiled a new liqueur made using more...

Sidney Frank sells American Harvest Vodka

US spirits firm The Beach Whiskey Company has acquired the American Harvest more...

Drinking in adolescence 'alters brain activity'

Long-term heavy drinking during adolescence alters electrical brain activity, more...

Stock Spirits Polish arm buoys FY results

Stock Spirits has said its key Polish business performed well last year, more...

Bacardi to distribute Ron Santa Teresa rum

Venezuelan rum company Ron Santa Teresa has signed an exclusive international more...

A drink with... Ian Harris, WSET

The CEO of the Wine & Spirit Education Trust tells The Spirits Business about more...

Shareholder condemns 'disdainful' Stock Spirits

Western Gate Private Investments has criticised Stock Spirits for what it calls more...

Żubrówka maker’s bankruptcy plans approved

A New York judge has approved Roust’s application for bankruptcy in the US as more...

Glenlivet gets 'Reserve and Collect' service in TR

Pernod Ricard Travel Retail EMEA has strengthened its e-commerce offering with more...

D1 London gin and vodka to enter Chinese market

D1 London Spirits is set to launch its London Gin and Potato Vodka in China, in more...

Rémy Cointreau hails ‘impressive’ third quarter

Rémy Cointreau has posted sales of €836.7 million for the first nine months more...

Ray Lewis gifts Bourbon to Trump and Pence

Retired American footballer Ray Lewis is to launch a limited edition Bourbon more...

Wemyss Malts appoints Asia sales manager

Independent spirits bottler Wemyss Malts has named Jason Pan as Asia Pacific more...

SMWS releases 'first' ex-gin cask whisky

The Scotch Malt Whisky Society (SMWS) has released what’s thought to be the more...

Cannabis-based booze to be 'biggest disruptor ever'

In November 2016 a fresh wave of cannabis legalisation spread throughout the more...

Former Stoli exec Cullins joins Perfect Brands

Rob Cullins, former Stoli Group CEO, has been named global spirits director at more...