Tales of the Cocktail survival guide 2015

10th July, 2015 by Becky Paskin

Essential reading for anyone venturing to Tales of the Cocktail in New Orleans this month, we detail the talks and tastings that you would be a fool to miss.

Tales of the Cocktail can be an overwhelming experience, so we detail some of the festival's unmissable events

Tales of the Cocktail can be an overwhelming experience, so we detail some of the festival’s unmissable events

Tales of the Cocktail is in some ways extremely similar to competing in a Tough Mudder obstacle course. Both are marathons, not sprints; you simply cannot do it alone; you come out the other side with better friends than when you started; and both seem wildly intimidating at first.

While at Tales you dodge the electric shocks and ice baths, with thousands of bar professionals from across the world descending on New Orleans for a week of imbibing, learning, sampling, networking and more drinking, the whole experience can rapidly become astonishingly overwhelming.

Which is why, back by popular demand, is The Spirits Business’ Tales of the Cocktail Survival Guide 2015. Here we’ve combined our pick of the seminars, tasting rooms, drinking and dining events and parties taking place throughout the week (15-19 July), as well as some top tips from Tales veterans to help you not only survive but thoroughly enjoy the week without getting too carried away.

Remember, no matter where you hail from or whether you’re a distributor, brand owner or bartender, the key to winning at Tales is to take it in your stride – you will only get out of it what you put in.

There is of course a hell of a lot more happening at Tales than we’ve listed here, so for more information and a complete listings guide head over to talesofthecocktail2015.sched.org.

Click through the following pages to view the ultimate survival guide for Tales of the Cocktail 2015.

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