ABM rolls new Reàl flavours out to the UK
By Amy HopkinsAmerican Beverage Marketers is set to introduce two new flavours in its Reàl Cocktail Ingredients range to the UK market.
Reàl Black Cherry and Real Passion Fruit will launch on the UK marketThe Black Cherry and Passion Fruit cocktail syrups – infused with real fruit – will be debuted at trade show Imbibe Live this week.
The products, which will be distributed by Cellar Trends, were first unveiled in the US in February this year.
Created following consultation with bartenders around the world, the Black Cherry and Passion Fruit variants join Reàl’s nine-strong range of syrups.
Black Cherry Reàl is infused with Chilean Black Cherries, which are considered always in season, while Passion Fruit Reàl is infused with purple passion fruit from Vietnam.
“We are delighted to introduce two great-tasting new flavours to the Reàl Cocktail Ingredients line,” said William Hinkebein, vice president of marketing for American Beverage Marketers.
“Reàl Black Cherry and Passion Fruit both meet a specific need in the market and have been designed with input from some of the world’s best bartenders and mixologists.”