Top 10 crazy spirits marketing stunts

12th May, 2015 by Amy Hopkins

Whether by creating a giant cucumber-shaped aircraft or pouring rum over the naked breasts of glamour models, the spirits world has never been averse to clever – but crazy – marketing stunts.


The spirits industry has pulled some outrageous marketing stunts, as this list shows

Some stunts are particularly outrageous in order to generate interest in brands through the “shock factor”, while others – such as Justin Timberlake’s role as an irksome lime in a Sauza 901 Tequila short video – are down right hilarious.

Other brands go to great expense to maximise exposure through elaborate events, such as Poliakov Vodka’s journey into space or the creation of the world’s largest bottle of single malt Scotch whisky.

Click through the following pages to see our pick of the top 10 crazy spirits marketing stunts. If you know of any more, let us know by leaving a comment below. 

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