Constellation makes Beam Suntory exec CMO

Svedka vodka owner Constellation Brands has appointed former Beam Suntory executive Jared Fix as its new chief marketing officer.

Constellation Brand has appointed Jared Fix as its new CMO

Fix will take up the position on 8 June, replacing Chris Fehrnstrom who will be returning to a marketing and leadership consulting business he owned prior to joining Constellation.

Most recently, Fix served as president and general manager for Beam Suntory’s mixables category, leading the firm’s Tequila, vodka, rum and cordials business in the US and Mexico.

During his five years at Beam, Fix also served as vice president of strategy and business development for North America with a focus on revenue management.

“Jared brings extraordinary business expertise and marketing leadership to Constellation Brands,” said Jay Wright, president of Constellation’s Wine & Spirits Division.

“He is well recognised for developing category and brand strategies that have accelerated growth and built some of the world’s most successful beverage alcohol brands.

“Jared’s insight and industry knowledge will help us elevate our brands, stimulate increased consumer demand, create innovation and drive revenue growth across our entire product portfolio.”

The group reported “better than expected” full year 2014/15 financial results in April this year, however sales remained flat with just 1% growth.