Top 10 spirits packaging makeovers

16th April, 2015 by Amy Hopkins

The spirits industry is a fiercely competitive world, with brands constantly striving to stand out from the masses with innovative new bottle designs that communicate their premium status.


Tanqueray No. Ten, Jago’s Vanilla Cream Liqueur and The Naked Grouse have all revealed dramatic packaging makeovers in the past year

Most brands bring out limited edition bottles on a regular basis to celebrate a new expression or landmark occasion, but, less frequently, some completely overhaul their image and bring out a permanent new bottle design.

Sometimes as part of a bid to reignite ailing sales or to broaden the brand’s market appeal, these redesigns generate great interest across the industry.

Over the past year, there seems to have been an unprecedented number of new spirits bottle designs unveiled, with labels across the entire spectrum of the industry revamping their image.

Click through the following pages to see our pick of the top 10 spirits packaging makeovers revealed in the past 12 months. If a particular new design stands out in your mind and hasn’t been included in this list, let us know by leaving a comment below.

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