Angel’s Envy founder offers $50m start-up fund

15th April, 2015 by Amy Hopkins

A US private equity group headed by the president and CEO of Angel’s Envy Bourbon has launched a US$50 million “innovation fund” for fledgling drinks brands.


Marc Bushala, the co-founder of Angel’s Envy Bourbon, launched a US$50m innovation fund for start-up drinks brands

MAB Capital Management, led by Marc Bushala – a founding partner of Angel’s Share Brands, parent company of Angel’s Envy – has launched Liquid Assets Brands Innovation Fund I, which will make equity investments of US$3m-US$10m in early stage beverage businesses.

The project, which a number of “industry veterans” are involved in, will also take an “active role” in helping to accelerate the growth of brands it invests in.

The announcement of the fund comes just two weeks after Louisville-based Angel’s Share Brands was acquired by international drinks firm Bacardi for an undisclosed sum.

“There are great opportunities for investment in dynamic and innovative businesses in the beverage sector,” said Bushala. “Most early stage beverage businesses would greatly benefit by having value-added capital to help accelerate the growth of their brands.

“Liquid Asset Brands brings a wealth of expertise across all disciplines vital to the success of a young brand, including strategy, finance, marketing, sales, distribution and procurement.

“We have assembled an all-star team of industry veterans to invest behind brands with great promise and help them achieve their full potential.”

Liquid Asset Brands also intends to create and launch its own brands and is planning to open a craft distillery in downtown Chicago in 2015.

5 Responses to “Angel’s Envy founder offers $50m start-up fund”

  1. Thx I would like to get the full information of Mr, Marc Bushala to present my project

  2. James Craig says:

    We opened October 2013 and became state-wide, South Carolina in January 2014, exceeding our business plan expectations. We would like to further develop our brand image within the state, and expand regionally with our products. From locally-sourced corn and molasses, we produce 120p Shine, 84p whiskey, single barrel, cask strength bourbon whiskey, vodka, gin, silver rum and spiced rum. We also produce several private label products. We would use capital to improve our production efficiency and boost our marketing budget. Thank you.

  3. We would be interested in learning more about your plans. Currently in second level financing and will include a distillery as part of our recreation of the original 1856 brewery…we own the original beer recipes and have access to 100 year old whiskey recipes from Ireland. considering a 25% public offering to launch.

  4. Daniel Watt says:

    I would like help getting my brand going as well. Please contact me.

  5. TreyMark BlackEyed Vodka. Please Google our story. It’s not only gone nation wide, it flew the global sky in United Airways Feb issue of Its inflight magazine, Hemisphere. Our product is the first in the world of its kind and is the smoothest vodka you will ever encounter. It’s hand crafted using fire-roasted grain and dried black-eyed beans. The Nickels family sources and or grows, harvests and processes the grain from west Texas fields. It’s then ground and delivered to our Distillery in Fort Worth, Texas which is an old Firehouse. “From Field to Firehouse Finish” we know where it grows. My son, Trey is the founder and I’m his proud sidekick. Last week we got into 40 Twins Liquors in Austin and San Antonio, several Goody’s and Specs Class B. We are urgently looking for an investor with market and branding knowledge to take this to the next level. We do have two other very interesting additions which requires placement of an NDA. Thank you in advance for a rapid reply.

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