Most innovative marketing campaigns in February

10th March, 2015 by Melita Kiely

From the world’s most watched sporting event to globally renowned music events, spirit brands went big on marketing methods in February.

Ciroc-Vodka-P-Diddy Marketing Campaigns

These are our top 10 picks of the most innovative marketing campaigns in February

With all eyes on the NFL Super Bowl last month, Jose Cuervo showed that quite often less is more when it comes to consumer engagement.

Meanwhile, not one, but two vodka brands joined forces with famed music awards ceremonies the NME Awards and the Grammy Awards.

Elsewhere, one gin brand got in touch with its romantic side and took to the streets of London to sweep passers by off their feet – all captured on camera to create a viral video – while another took to the high seas for their latest sponsorship bid.

Plus, with rum, Scotch whisky and cachaça labels all endeavouring to deploy their best marketing tactics, it was certainly a busy month for campaign launches.

Click through to the following pages for a full round up of the spirits industry’s most innovative marketing campaigns in February.

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