Drizly relaunches brand in bid to emulate Netflix

Drizly, the online beer, wine and spirits delivery service gaining pace across the US, has relaunched with a new brand identity designed to emulate the user experience of Amazon, Netflix and Spotify.

Drizly’s new bear motif and enhanced user experience forms part of the online shopping and delivery service’s expansion strategy

The service’s apps and website has been given a complete refresh with an emphasis on ease-of-use and navigation. As such, the experience now allows users to favourite previous purchases, save addresses, send gifts and rate and review products.

Drizly has claimed the heightened user experience will help drive the service’s expansion across the US, while retaining its commitment to responsibly deliver alcohol within 20-40 minutes of ordering.

The brand now features the Drizly Bear at the heart of the brand; an emblem of “strength, leadership and confidence”.

Nick Rellas, CEO and co-founder of Drizly, said: “In 2014, Drizly pioneered the business of fast, convenient alcohol delivery done responsibly through proprietary technology, infrastructure and IP.

“Along with significant expansion plans in the US, Drizly’s new brand identity gives us a platform to become the most enjoyable place to purchase alcohol, with a shopping experience that parallels what we love about buying books on Amazon, choosing movies on Netflix, or picking songs on Spotify.”

The new design also allows for greater connectivity between consumers and brands, allowing for rich content placements, sponsored listings and “brand experiences”.

Drizly’s redesign and expansion strategy will be supported through a national media campaign across traditional, digital and outdoor formats.