‘Baroque’ style Tequila set for US launch
Don Juan Tequila, the “first baroque style” Tequila, is readying to launch in the US with three expressions, silver, reposado and añejo.
Don Juan Tequila is launching three expressions in the USProduced in Amatitan, Jalisco, Mexico, by Marques de la Mota Inc. (MDLM), Don Juan Tequila is made from 100% blue agave.
Its name derives from a protégé of Marques de la Mota in a Tirso de Molina’s play written in 1630, who is taught how to appreciate spirits and the art of seduction.
“The desire to share the passion of enjoying a fine sipping Tequila along with the pairing of great recipes, food and music, was the reason to start the company,” commented Vicente Mota, co-founder of Marques de la Mota.
“The selection of the name Don Juan Tequila, complements what we believe is in the finest distilled agave Tequilana that is more than a spirit, it’s the representation of an entire culture, an understanding of tradition and the art of seduction.”
The reposado and Añejo expressions have been aged in American Bourbon oak barrels to give “baroque characteristics”, displayed by their colour, aroma and flavor, and are designed to be sipped neat or as an aperitif or digestif.
Don Juan Tequila is distilled twice to generate a “smooth, refined and seductive spirit”.
Don Juan Tequila Silver, Reposado and Añejo will be available in 750ml bottles at an RRP of US$24.99, US$ 29.99 and US$36.99 respectively.
