Skinnygirl launches Spicy Lime Margarita RTD

Skinnygirl Cocktails has expanded its portfolio with a new low-calorie flavour in the US – Spicy Lime Margarita.

Skinnygirl Spicy Lime Margarita has joined the company’s  ready-to-serve cocktail portfolio

Following a successful launch party, Skinnygirl Spicy Lime Margarita has joined the company’s established portfolio of ready-to-serve cocktails, flavoured vodkas and wine.

In partnership with international women’s charity Dress for Success, Skinnygirl threw a celebratory launch party in Manhattan with brand founder Bethenny Frankel pouring cocktails for guests.

Frankel said: “We had a great time unveiling the new product while giving back to Dress for Success – a cause that is so important to me.”

The latest release enow brings the complete Skinnygirl portfolio 20 products.

Described as the “perfect combination of heat meets sweet”, Skinnygirl Spicy Lime Margarita contains less than 100 calories per serving offering a combination of lime and chili flavours with Tequila.

The new Margarita flavour joins Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita which were launched in April last year.

Spicy Lime Margarita has an abv of 19.9% and is available in two bottle sizes, with a suggested RRP of US$12.99 per 750 ml bottle.

There’s a chance the company’s next big announcement could be Skinnygirl Marijuana, after Frankel was spotted visiting a US cannabis dispensary earlier this year – time will tell!