Are consumer cocktail choices gendered?

17th February, 2015 by Amy Hopkins

Cocktail culture likes to think of itself as a forward-thinking force in the drinks industry, but do gender stereotypes still affect what mix customers order?

bartender alcoholism

Are men and women really affected by gender stereotypes when it comes to cocktail preferences?

As more women experiment with dark spirits, and men become more partial to a cocktail as opposed to a pint, it seems old ideas of masculine and feminine drinks are a thing of the past.

However, some claim that while male and female palates are not anatomically different, the sexes are still very much restrained by social norms and expectations.

Do men really prefer a stiff whisky over a Cosmo, and are women truly the sex with the sweeter tooth? Or are these out-dated traditionalist ideas which no longer hold any weight in today’s bar scene?

Debating the issue are two esteemed UK-based bartenders: Guillaume Le Dorner, bar manager of 69 Colebrook Row; and Ryan Chetiyawardana, owner of White Lyan and Dandelyan.

What do you think? Follow the debate and leave your comment below.

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