Rare Aberfeldy 28YO sells out in hours
By Melita KielyEight bottles of a rare 28-year-old Aberfeldy Single Highland Malt Whisky were launched exclusively at the DFS annual Masters of Wines and Spirits last month, and sold out within three hours.
Just eight bottles of Aberfeldy Gold of Pitilie 28YO whisky were available for purchaseCreated by master blender Stephanie Macleod, Aberfeldy Gold of Pitilie was available at a cost of SGD$4,888 (US$4,000/ £2,612) per bottle and is said to be the oldest and rarest commercial bottling in the distillery’s 116-year history.
Positioned within brand owner Bacardi’s portfolio of discovery malts, the rare release was drawn from a single hand-selected 1985 Vintage Cask and bottled by hand at the distillery.
Bacardi has assured that no more of the 1985 cask will ever be released, thus “guaranteeing the edition’s rarity”.
“This is Bacardi’s first experience with the prestigious DFS Masters of Wine and Spirits and we wanted to create something really special to celebrate our partnership with DFS for their more discerning customers,” commented Irving Holmes Wong, Bacardi Global Travel Retail regional director Asia-Pacific & MEA. “We’re continually seeking innovative ways in which to craft our unique discovery malt whisky portfolio to bring new excitement and added momentum that unlocks the exceptional potential of discovery malts to drive the category.
“Credible and memorable offerings of aged malts are increasingly rare and are highly sought after by connoisseurs and collectors, as witnessed by the speed of this sell-out success. The golden aura around this truly exquisite presentation highlights the ability of the Aberfeldy brand to support travel retail’s imperative to deliver stunning surprises to even the most discerning and experienced luxury consumer and to absolutely wow them when they travel.
“For Bacardi, that’s a key aspect of our strategy to continually drive innovation and deliver a strong call to action in the whisky category.”
Each bottle of Aberfeldy Gold of Pitilie 28YO was adorned in 22-carat fold with “lost-wax” casting and a stopper featuring flakes of Scottish gold.
The name derives from the distillery’s water source, the Pitilie Burn, which is known for its deposits of Scottish gold.