The world’s 10 most popular Indian whisky brands

1st July, 2014 by Amy Hopkins

Following massive growth in the category, the leader board has shifted once again in our list of the world’s 10 most popular Indian whisky brands.

The-world's-most-popular-Indian-whisky-brands

Following our recently announced Brand Champions 2014, we list the world’s 10 most popular Indian whisky brands

While the Indian whisky category has long come under fire from critics who claim that many brands do not adhere to official “whisky” definitions, it remains one of the most popular spirits sectors in the world – and reports the volumes to boot.

Its popularity was further solidified this year when The Spirits Business revealed its Brand Champions 2014, showing that the most popular Indian whisky brand on this list had also overtaken Diageo’s Johnnie Walker to become the world’s best selling whisky across all sub-categories.

An on-going trend of premiumisation in the category has continued to push innovation in the market, with a number of higher-end expressions recently released or planned to launch at a later date.

Despite a general trend of growth among the million case selling Indian whisky brands, recent figures releases by the IWSR show that the global consumption of spirits “dramatically” dipped in 2013 due to a slowdown of local Indian and Chinese brands.

Following our recently published Brand Champions 2014 – our pick of those brands selling over one million cases annually that are performing exceptionally within their category – we run through which are the world’s most popular Indian whisky brands on the market today.

Click through the following pages to discover the world’s 10 most popular Indian whisky brands 

3 Responses to “The world’s 10 most popular Indian whisky brands”

  1. Sankar says:

    I don’t like it

  2. Scoth says:

    Are these real whiskey? Never seen anywhere.

  3. Sarabi says:

    Most selling brand doesn’t mean quality item. Indian guys buying cheaper items more than an expensive scotch whiskey.

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