Poulter named Captain of Ballantine’s Golf Club

10th July, 2014 by Amy Hopkins

Famed golfer Ian Poulter has been recruited as Captain of Ballantine’s new online golf club for whisky fans.

Ian-Poulter-Ballantine's-Golf-Club

Ian Poulter has been recruited as Captain of new online Ballantine’s Golf Club

Ballantine’s, owned by Pernod Ricard’s whisky and gin arm Chivas Brothers, yesterday revealed that Poulter, who is a member of both the PGA Tour and European Tour, will take on the role as Captain of the Ballantine’s Golf Club.

The club, which is free to join and open to all, will offer exclusive content and events, whisky tastings, VIP hospitality, golfing tips and a range of member rewards.

Members will also have the opportunity to play with top golfers and participate in a member-only global tournament.

Sports presenter Di Dougherty hosted the launch of the club in Scotland ahead of the Aberdeen Asset Management Scottish Open, of which Ballantine’s was a sponsor.

During the launch, a short documentary starring Poulter, called ‘Moments of Truth’, was premiered. The documentary is part of an online series focusing on moments in golf that changed the course of a golfer’s career, featuring a different golfing figure in each film aired on the Ballantine’s Golf Club site.

“It is an honour to be the Founding Captain of the Ballantine’s Golf Club,” said Poulter. “Ballantine’s has long had an association with golf and it’s fantastic to be a part of a truly unique club where, like me, the members will share an appreciation of whisky and the true spirit of golf.”

Golf heritage

Ballantine’s first began its association with golf in 1960 while the launch of its first golf club is part of the brand’s Stay True marketing campaign.

“We have a tremendous heritage in golf dating back to 1960; however the Ballantine’s Golf Club marks a significant shift in our strategy within the sport,” said Peter Moore, global brand director for Ballantine’s.

“In addition to our continued support for tournaments across the golfing calendar, the introduction of the Ballantine’s Golf Club will allow us to reach an increasing number of golf fans, who share an appreciation of good whisky, all around the world.”

Moore also told The Spirits Business at the launch of the golf club that although the brand has a long-standing association with golf, Ballantine’s wanted to “create something which had the ability to move us to a new vision”.

“We thought that there was not point in repeating what we had done before,” said Moore. “We wanted to expand our appeal and also have a digital strategy at the centre of what we were doing.”

Registrations to the club are now open at www.ballantinesgolfclub.com, while the site is due to fully launch in October this year.

One Response to “Poulter named Captain of Ballantine’s Golf Club”

  1. Adrian Friar says:

    Looking forward to being a part of this new club.

Leave a Reply

If that's interesting, how about these?

One in five London pensioners drink at 'unsafe' levels

Middle class pensioners in London are risking their health by consuming alcohol more...

Stock Spirits to treble UK business with new team

Following the announcement that Stock Spirits’ sales and profits plummeted in more...

Heaven Hill acquires Deep Eddy Vodka

Heaven Hill Brands has acquired fast-growing Deep Eddy Vodka, just three months more...

The week in pictures

Boozy sorbets, asparagus munching, whisky-containing ice sculptures and another more...

Bar owner's $50,000 alcohol licence revoked

A bar owner who bought an alcohol licence for US$50,000 has had his permit more...

TFWA WE to hold first research workshop

TFWA will host a dedicated research workshop for the first time at its annual more...

World whisky sector 'righted' as Irish grows

As Irish whiskey experiences momentous growth, its position against the leading more...

Alizé recruits ambassadors for hip hop campaign

Quintessential Brands has recruited three new ambassadors as part of its more...

Edinburgh's first distillery in 90 years to open

Single malt Scotch production may return to Edinburgh for the first time in 90 more...

Confessions of a spirits retailer: PLCB

Pam Bernd, merchandising and pricing coordinator of the Pennsylvania Liquor more...

Alcohol abuse kills 20 Scots every week

New figures reveal approximately 20 deaths a week in Scotland are connected to more...

Set of Japanese whisky Playing Cards to auction

A full set of Hanyu Ichiro’s Playing Cards is expected to fetch more...

Row over Johnnie Walker kosher status

Diageo's Johnnie Walker whisky is at the centre of a row involving Israel's more...

Kingsbarns Distillery bottles new make spirit

Wemyss Malts’ recently opened Kingsbarns Distillery has bottled its 63.5% abv more...

NZ proposes 68-hour Rugby World Cup booze bill

An alcohol watchdog has slammed proposals by MPs to permit New Zealand bars to more...

Royal Brackla distillery unveils single malt range

Bacardi-owned John Dewar & Sons is continuing its single malt Scotch whisky more...

Pernod Ricard writes down value of Absolut

Pernod Ricard has been hit by a 15% drop in 2014/15 full year net profits more...

Pernod Ricard's top brands in 2014/15

While a significant number of Pernod Ricard’s key brands reported flat or more...

John Dewar & Sons powers Scottish homes

John Dewar & Sons is upholding its commitment to sustainability with a new more...

Corralejo to mark 20th anniversary at TFWA

Fraternity Spirits will celebrate Tequila Corralejo's 20th anniversary with a more...