Poulter named Captain of Ballantine’s Golf Club

10th July, 2014 by Amy Hopkins

Famed golfer Ian Poulter has been recruited as Captain of Ballantine’s new online golf club for whisky fans.

Ian-Poulter-Ballantine's-Golf-Club

Ian Poulter has been recruited as Captain of new online Ballantine’s Golf Club

Ballantine’s, owned by Pernod Ricard’s whisky and gin arm Chivas Brothers, yesterday revealed that Poulter, who is a member of both the PGA Tour and European Tour, will take on the role as Captain of the Ballantine’s Golf Club.

The club, which is free to join and open to all, will offer exclusive content and events, whisky tastings, VIP hospitality, golfing tips and a range of member rewards.

Members will also have the opportunity to play with top golfers and participate in a member-only global tournament.

Sports presenter Di Dougherty hosted the launch of the club in Scotland ahead of the Aberdeen Asset Management Scottish Open, of which Ballantine’s was a sponsor.

During the launch, a short documentary starring Poulter, called ‘Moments of Truth’, was premiered. The documentary is part of an online series focusing on moments in golf that changed the course of a golfer’s career, featuring a different golfing figure in each film aired on the Ballantine’s Golf Club site.

“It is an honour to be the Founding Captain of the Ballantine’s Golf Club,” said Poulter. “Ballantine’s has long had an association with golf and it’s fantastic to be a part of a truly unique club where, like me, the members will share an appreciation of whisky and the true spirit of golf.”

Golf heritage

Ballantine’s first began its association with golf in 1960 while the launch of its first golf club is part of the brand’s Stay True marketing campaign.

“We have a tremendous heritage in golf dating back to 1960; however the Ballantine’s Golf Club marks a significant shift in our strategy within the sport,” said Peter Moore, global brand director for Ballantine’s.

“In addition to our continued support for tournaments across the golfing calendar, the introduction of the Ballantine’s Golf Club will allow us to reach an increasing number of golf fans, who share an appreciation of good whisky, all around the world.”

Moore also told The Spirits Business at the launch of the golf club that although the brand has a long-standing association with golf, Ballantine’s wanted to “create something which had the ability to move us to a new vision”.

“We thought that there was not point in repeating what we had done before,” said Moore. “We wanted to expand our appeal and also have a digital strategy at the centre of what we were doing.”

Registrations to the club are now open at www.ballantinesgolfclub.com, while the site is due to fully launch in October this year.

One Response to “Poulter named Captain of Ballantine’s Golf Club”

  1. Adrian Friar says:

    Looking forward to being a part of this new club.

Leave a Reply

If that's interesting, how about these?

Heaven Hill 'diligently' hunts for acquisitions

Following its takeover of Deep Eddy Vodka in 2015, US spirits firm Heaven Hill more...

Amber Beverage tours Fabrica de Tequilas Finos

After recently acquiring Fabrica de Tequilas Finos, Amber Beverage Group more...

Moskovskaya intros lim-ed bottle as sales soar

Amber Beverage Group-owned Moskovskaya Vodka has unveiled its first limited more...

Royal Dragon Vodka to grow GTR presence

Royal Dragon Vodka has announced a partnership with Gebr. Heinemann as part of more...

Scotch records 'best year' for exports since 2013

Scotch whisky exports have increased by both volume and value for the first more...

Our/Vodka inks Berlin distribution deal with GDP

Our/Berlin, the first distillery in Pernod Ricard’s ‘glocal’ network more...

Label 5 helps consumers share a 'virtual drink'

La Martiniquaise-owned blended Scotch whisky brand Label 5 has launched a new more...

Registration opens for TFWA Asia Pacific 2017

Delegates are now able to register for the upcoming TFWA Asia Pacific more...

The week in pictures

A star-studded week for the spirits industry saw Grey Goose create cocktails more...

SWA urges MEPs to back CETA deal

The Scotch Whisky Association has called on MEPs to back the EU-Canada more...

Bonhams hosts first online-only whisky auction

Bonhams is to launch its first online-only whisky auction in Hong Kong more...

Pernod Ricard eyes further acquisitions

Following Pernod Ricard’s re-entry into American whiskey with its Smooth more...

Top 10 most collectible Scotch brands of 2016

Sellers are becoming "more confident" in placing high value bottles at auction, more...

Canadian Club fans vow to stop Centre closure

A tourism board has joined a group of whisky fans to protest the closure of more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...

‘Constructive’ talks over Canadian Club centre

Beam Suntory has met with Windsor mayor Drew Dilkens for “constructive more...

Brown-Forman launches nutritional info site

Jack Daniel’s maker Brown-Forman has launched a website detailing its brands' more...

Cîroc partners with Victoria’s Secret model

Diageo has recruited Victoria’s Secret model Alessandra Ambrósio for Cîroc more...

Actor Javier Bardem stars in Chivas campaign

Pernod Ricard-owned Scotch whisky brand Chivas Brothers has enlisted Hollywood more...

Diageo pips BP to FTSE 100 social top spot

Drinks group Diageo has been named the most effective FTSE 100 company at more...