Poulter named Captain of Ballantine’s Golf Club

10th July, 2014 by Amy Hopkins

Famed golfer Ian Poulter has been recruited as Captain of Ballantine’s new online golf club for whisky fans.

Ian-Poulter-Ballantine's-Golf-Club

Ian Poulter has been recruited as Captain of new online Ballantine’s Golf Club

Ballantine’s, owned by Pernod Ricard’s whisky and gin arm Chivas Brothers, yesterday revealed that Poulter, who is a member of both the PGA Tour and European Tour, will take on the role as Captain of the Ballantine’s Golf Club.

The club, which is free to join and open to all, will offer exclusive content and events, whisky tastings, VIP hospitality, golfing tips and a range of member rewards.

Members will also have the opportunity to play with top golfers and participate in a member-only global tournament.

Sports presenter Di Dougherty hosted the launch of the club in Scotland ahead of the Aberdeen Asset Management Scottish Open, of which Ballantine’s was a sponsor.

During the launch, a short documentary starring Poulter, called ‘Moments of Truth’, was premiered. The documentary is part of an online series focusing on moments in golf that changed the course of a golfer’s career, featuring a different golfing figure in each film aired on the Ballantine’s Golf Club site.

“It is an honour to be the Founding Captain of the Ballantine’s Golf Club,” said Poulter. “Ballantine’s has long had an association with golf and it’s fantastic to be a part of a truly unique club where, like me, the members will share an appreciation of whisky and the true spirit of golf.”

Golf heritage

Ballantine’s first began its association with golf in 1960 while the launch of its first golf club is part of the brand’s Stay True marketing campaign.

“We have a tremendous heritage in golf dating back to 1960; however the Ballantine’s Golf Club marks a significant shift in our strategy within the sport,” said Peter Moore, global brand director for Ballantine’s.

“In addition to our continued support for tournaments across the golfing calendar, the introduction of the Ballantine’s Golf Club will allow us to reach an increasing number of golf fans, who share an appreciation of good whisky, all around the world.”

Moore also told The Spirits Business at the launch of the golf club that although the brand has a long-standing association with golf, Ballantine’s wanted to “create something which had the ability to move us to a new vision”.

“We thought that there was not point in repeating what we had done before,” said Moore. “We wanted to expand our appeal and also have a digital strategy at the centre of what we were doing.”

Registrations to the club are now open at www.ballantinesgolfclub.com, while the site is due to fully launch in October this year.

One Response to “Poulter named Captain of Ballantine’s Golf Club”

  1. Adrian Friar says:

    Looking forward to being a part of this new club.

Leave a Reply

If that's interesting, how about these?

Tullibardine Distillery unveils 60-year-old Scotch

Highland single malt Scotch whisky distillery Tullibardine has launched a more...

Confessions of a retailer: World Wide Spirits

With gin booming in Germany, World Wide Spirits’ sales and marketing director more...

Germany benefits from boost in premiumisation

In a stagnant spirits market, Germany is discovering a penchant for premium more...

Belvédère confirms company name change

French drinks group Belvédère has confirmed the company’s official name more...

Beam Suntory launches Hibiki Japanese Harmony Bar

Beam Suntory is readying to launch a “sensory” bar to showcase its newest more...

Booze ban would create 125,000 job losses

More than 125,000 jobs will be lost immediately if plans to ban alcohol sales more...

Unopened World War One whisky to auction

A "one of a kind" unopened bottle of Scotch whisky that survived the front more...

Hottest bar openings in June 2015

A local for every liquor lover; bar owners across the world are thinking more...

Edgerton launches 'world's first' blue spice gin

Pink gin brand Edgerton has expanded its portfolio with the launch of the more...

De Kuyper names ex-Bacardi boss as new CEO

Dutch spirits producer De Kuyper Holding has named the former head of more...

Edrington writes down value of Brugal rum

Edrington, owner of The Macallan Scotch whisky, has been forced to write down more...

Top 10 best-selling rum brands

The majority of million case selling rum brands saw impressive growth last more...

Diageo sells five-star Gleneagles Hotel

Diageo has sold its five-star hotel and golf resort in Gleneagles, Scotland, to more...

Ole Smoky Moonshine expands executive team

Ole Smoky Tennessee Moonshine has announced two new executive team members will more...

Nikka discontinues whisky age statements

As global demand for Japanese whisky soars, Nikka Whisky has confirmed its more...

Buffalo Trace completes visitors' centre expansion

Buffalo Trace Distillery has completed the expansion of its visitors’ centre more...

SWA makes two new senior appointments

The Scotch Whisky Association is increasing its London presence with the more...

Rémy Martin unveils 'tamper-proof' security bottle

Rémy Martin has unveiled a new smart bottle made with opening detection more...

World's most expensive cocktail covers $32m casino heist

The Guinness World Record’s most expensive cocktail, priced AU$12,500, was more...

The week in pictures

Exclusive performances by Kylie Minogue, road trips with George Clooney, and more...