Diageo ‘interested’ in making Speyside next Champagne

11th June, 2014 by Amy Hopkins

Diageo is the latest drinks multinational to express interest in further developing the Speyside whisky region, hoping it can sit alongside other famous drinks regions such as Champagne.

Speyside-whisky-development-Diageo

Diageo CEO Ivan Menezes has met with Scottish politicians to talk about developing the Speyside whisky region, home to Diageo’s Cradhu distillery (pictured)

The UK group’s CEO Ivan Menezes recently met with the parliamentarians representing the Speyside’s Moray constituency, Angus Robertson MP and Richard Lochhead MSP, in London to talk about the “strategic co-ordination and economic developments” for Speyside.

Diageo’s Cardhu, The Singleton, Knockando, Cragganmore and Glen Elgin Scotch whisky brands are produced in the Speyside region.

“It is excellent that Mr Menezes has an interest in Speyside development and am grateful for his commitment to Scotland’s malt whisky heartland,” said Robertson, who is also Vice-Chairman of the Westminster’s Whisky Industry Group.

“There is a great future for everyone in the region and we must properly coordinate to make sure all is being done to the benefit of the industry, whisky brands and the locality.

“Speyside is one of the world’s leading food and drink regions and with the commitment of all partners at the highest level we can ensure we make the most of the opportunities.”

Discussion between Scottish politicians and Laurent Lacassagne, CEO of Chivas Brothers, the whisky and gin arm of French drinks group Pernod Ricard, are scheduled to take place at the end of the month.

Politicians have already met with senior managers at Edrington, who outlined their plans for a £100m development of their Macallan distillery in Speyside.

On this latest meeting between Diageo and Scottish politicians, where no concrete plans have yet been agreed to, a spokesperson for the drinks group said: “As you would expect from a company that has committed £1billion in investment to Scotch Whisky, we are naturally interested in the development of Speyside as well as Scotland as a whole. We look forward to hearing more about the future plans.”

Such meetings with drinks industry chiefs follow round table discussions organised by Robertson in 2009 aimed at co-ordinating future plans for the industry, economic and transport development in the region and the promotion of Speyside and brands of Scotch whisky produced in Speyside.

Richard Lochhead, who is also the Scottish Government Cabinet Secretary for Rural Affairs said that these plans would match other leading food and drink regions like Napa Valley, Champagne and Rioja.

“Discussions have taken place in recent years to properly coordinate different stakeholders in Speyside and hope that we can make significant progress with the involvement of all leading companies and agencies,” he said.

“The future is extremely bright for the whisky industry and Speyside in the years to come.”

Leave a Reply

If that's interesting, how about these?

David Miliband to address Cannes delegates

Former UK foreign secretary David Miliband leads the TFWA World Exhibition & more...

Rémy Cointreau first quarter sales slip 2.1%

French drinks group Rémy Cointreau saw its fiscal 2016/17 Q1 reported sales more...

Trade body for UK craft spirits launches

A new trade association has been established to represent the interests of more...

Speyside Distillery student graduates from PSTA

The first Chinese national has graduated from the Prince’s School of more...

William Grant & Sons' top UK spirits trends

Premium spirits sales grew 18.6% in the UK last year despite the decline of more...

Constellation Brands elects Tiffany exec to board

Constellation Brands has elected Frederic Cumenal, CEO at luxury jeweller more...

Top 10 fastest declining spirits brands

New for 2016, we analyse the performance of the world’s fastest declining more...

Paul Hunnisett to lead ARI liquor team

Travel retailer Aer Rianta International has appointed Paul Hunnisett, former more...

Scottish govt. looks to Scotch in wake of Brexit

Member of Scottish Parliament Fergus Ewing has said his government is looking more...

Irish drinks industry calls for excise tax reduction

The Drinks Industry Group of Ireland is urging the government to reduce excise more...

Devotion Vodka adds nutritional info to labels

Devotion Vodka, touted as the “first” American gluten-free and sugar-free more...

Calls for Dallas Dhu to move to public ownership

Scottish politician Richard Lochhead has asked Diageo to transfer ownership of more...

WSTA expresses 'confidence' in new PM May

The Wine and Spirit Trade Association has expressed “confidence” that new more...

Captain Morgan asks for change in Constitution

In a bid to further align itself with millennial drinkers, Captain Morgan rum more...

Diageo's group strategy director steps down

Anna Manz, group strategy director at Diageo, is to leave the company in more...

United Spirits tight-lipped over job loss reports

Diageo’s Indian drinks arm United Spirits has revealed it is undertaking an more...

SMWS targets strong growth in US market

The Scotch Malt Whisky Society (SMWS) has confirmed a long-term partnership more...

The week in pictures

From exclusive soprano performances and golfing celebs to motorcycle campouts more...

New innovation opportunities for Scotch whisky

Cross-category inspiration, transparency and the growing need to capture a more...

Up to 1,700 staff affected by Diageo pension cuts

Diageo has confirmed that up to one third of its UK workforce could be affected more...