Bacardi CEO Ed Shirley to retire

8th April, 2014 by Becky Paskin

Bacardi CEO Ed Shirley has retired from the company after just two years in the role, leaving a “stronger organisation” in his wake.

Bacardi-CEO-Ed-Shirley

Bacardi’s CEO Ed Shirley is to retire from the company after just two years in the role

Shirley, who joined the private, family-owned drinks group in 2012, has expressed plans to retire following a 36-year career.

An interim successor to Shirley will be announced shortly, and will serve until the position can be filled permanently. In the meantime, the executive leadership team will report to Bacardi chairman and fifth-generation Bacardi family member, Facundo L. Bacardi.

“Ed leaves Bacardi a stronger organization from his dedication to the company and its brands,” said Facundo Bacardi. “We thank Ed for his commitment and passion to Bacardi and we all wish him well.”

Prior to joining Bacardi, Shirley worked as vice chairman of Proctor & Gamble’s beauty and grooming business.

During his time at Bacardi, Shirley oversaw the launch of new marketing campaigns for Bacardi rum, Dewar’s Scotch, Grey Goose vodka and Martini vermouth, as well as the acquisition of St-Germain elderflower liqueur.

Leave a Reply

Subscribe to our newsletter

Subscribe today to get each issue of The Spirits Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)