Grant’s appoints new global brand ambassador

William Grant & Sons has appointed former editor of Whisky Magazine Rob Allanson as the new global brand ambassador for its Grant’s blended Scotch brand.

Rob Allanson, former editor of Whisky Magazine, has been appoint global brand ambassador for Grant’s blended Scotch whisky

Allanson, who was editor of Whisky Magazine for eight years, will join an 80-strong team of Grant’s brand ambassadors worldwide, all of whom are led by recently promoted Ludo Ducrocq.

“I’ve been a whisky commentator for years, but having the opportunity to take centre stage at the heart of such a famous production house is really exciting,” said Allanson.

“This is no solo gig. I’m joining a great team; from cooper, to still man, to master blender and I look forward to working alongside them, tasting some great whisky and playing my part in the incredible and continuing Grant’s success story.”

Allanson will take up the position of Grant’s global brand ambassador on 1 April 2014.