Euromonitor’s key spirits trends for 2014

17th February, 2014 by Amy Hopkins

Using its extensive wealth of data and expertise, consumer market research company Euromonitor International identifies eight key spirits trends for 2014.

Euromonitor's key spirits trends for 2014

Euromonitor’s Spiros Malandrakis identifies eight key spirits trends for 2014

The recent report, by Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor, highlights key trends for the whisky, rum, Tequila, Cognac and liqueurs categories, among others.

As a turbulent spirits market made waves in 2013, producers have been forecast to adopt a number of tactics to adjust to the global changes to the market.

While whisky’s verification schemes and billion pound investments will allow the category to retain the spotlight in the months to come, Tequila will venture on new territory in China and vodka will have to seek innovation following its flavoured fall-out in the States.

Cognac has also been forecast to continue to battle its decline in China, while rum will maintain a “healthy trajectory” around the world and gin will endeavour to sustain its hipster appeal.

Click through the following pages to see Spiros Malandrakis’s predicted key spirits trends for 2014.

The Spirits Business also set out to discover the top 10 spirits trends set to dominate in 2014, with the help of an established line-up of industry insiders.

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