Campari America reveals sales team shake-up

Campari America has announced a reshuffle for its sales organisation, which it claims will better accommodate its growing portfolio.

Campari America has reveal two new sales units will be set up as part of its business reshuffle

The US arm of Italian drinks group Gruppo Campari has created two new customer-focused sales business units – the Southern Wine & Spirits Sales Unit, headed by vice president of sales Dan Vanderbilt, and the Republic National Distributing Company (RNDC), or Independent Sales Unit, headed up by vice president of sales Jock MacDonald.

Vanderbilt was formerly regional vice president of the east, while MacDonald was formerly regional vice president for control states.

“From a company focused primarily just on Skyy Vodka less than ten years ago, Campari America has grown dynamically in recent years, reaching new milestones in sales for Gruppo Campari,” said Roy Danis, managing director of Campari America.

“This rapid expansion necessitates us to evolve our organisation not only to meet today’s business needs, but to also help fuel our growth engines far into the future.”

Danis added that this reshuffle will allow the company to drive sales and better align with its distributor partners.

While Campari America initially focused solely on Skyy Vodka, the company’s portfolio now includes more than 40 brands, including Wild Turkey Bourbon, Glen Grant Scotch whisky and Appleton Estate Rum.

Gruppo Campari announced a shake-up of its global business, including the resignation of its international managing director, last month.