Talisker whisky sets ‘world’s toughest’ rowing challenge6th December, 2013 by Amy Hopkins
Talisker Scotch whisky has launched “the world’s toughest rowing race” to raise money for charities all over the world.
The Talisker Whisky Atlantic Challenge will see 16 teams of rowers from Australia, Sweden and the UK travel 3,000 nautical miles across the Atlantic Ocean, from La Gomera in the Canary Islands, to Antigua in the Caribbean.
Rowing in shift patterns of two hours on and two hours off 24 hours a day for approximately six weeks, the teams anticipate encountering 40ft waves, tropical storms and sweltering heat.
Talisker brand manager Sophie Brooks said: “To us, the Talisker Whisky Atlantic Challenge presented itself as the perfect opportunity to support a remarkable adventure that at the same time benefits so many worthy causes.
“Talisker is made by the sea in a rugged, sometimes hostile environment on the Isle of Skye in Scotland, which can mirror the type of conditions the rowers will face.”
Participants include injured members of the British Armed Forces, three professional English polo players, and rowing enthusiasts.
The challenge began on 4 December. For more information and updates on the progress of the various teams, go to www.taliskerwhiskyatlanticchallenge.com.