Ray Liotta stars in new 1800 Tequila campaign

31st October, 2013 by Amy Hopkins

Goodfellas star Ray Liotta is fronting a new international marketing initiative for Proximo Spirits’ 1800 Tequila, further driving the brand’s masculine image.

1800 Tequila Ray Liotta

Actor Ray Liotta is the latest “tough guy” to front campaigns for Proximo-owned 1800 Tequila

Carrying the tagline “enough said”, the first of the series of TV advertisements, entitled “Them Boots”, launched earlier this week.

The advertisement features the 58-year-old actor walking through a train station before finding a bar to enjoy a glass of 1800 Tequila.

Liotta then stares disapprovingly at two other men drinking cocktails, prompting them to also order straight 1800 Tequila on the rocks.

The campaign has been created through a collaboration between Proximo Spirits and The VIA Agency, while this particular advertisement was filmed by music-video director Anthony Mandler.

VIA chief creative officer Greg Smith told AdWeek that the brand’s positioning was “not all about velvet ropes and artisanal bottles. It’s about what Tequila used to be, which is mystery and toughness – a guy’s guy’s drink.”

1800 Tequila previously enlisted Sopranos actor Michael Imperioli to star in its series of marketing campaigns.

Brand owner Proximo Spirits also recently recruited Kiefer Sutherland to front its Jose Cuervo campaign – the first since the distribution group took the helm from Diageo at the end of June this year.

4 Responses to “Ray Liotta stars in new 1800 Tequila campaign”

  1. Ann Hill says:

    Sexy!!!!!!! Love it!!!!!!

  2. Sebastian says:

    My car will appear in this commercial, is a 1972 IKA Torino. Do you know when will be in the air? is one of the tree than Ray films at Bs. As.
    Regards form Argentina!


    it was aired tonigh, I noticed a Torino and could not believe it!!

  4. Diego says:

    I knew it was in bs as , is it the only place that
    Have Ika Torino??
    My dad had two , in one we got into an awful
    Accident , and I think if we where in another car
    I would not be writing this comment today!!

Leave a Reply

If that's interesting, how about these?

Behind the scenes of Kate Hudson's Campari shoot

Earlier this week, Campari revealed Kate Hudson as the face of its new 2016 more...

Hottest bar openings in September 2015

A Harry Potter-themed bar, Argentine-inspired watering hole and the widely more...

Diageo Australia investigates rum ad aired during Dora the Explorer

Diageo has expressed its “concern” over the airing of an advertisement for more...

Botran partners with Appartement 103 for anniversary rum

Guatemalan rum producer Casa Botran has teamed up with branding, marketing and more...

Bacardi pushes forward with fashion strategy

Bacardi is continuing to strengthen its association with the fashion world by more...

Heaven Hill introduces 'ultra-rare' Bourbon

Heaven Hill Brands has launched just 3,000 bottles of an "ultra-rare" one-off more...

Kate Hudson fronts Campari Calendar 2016

Hollywood actress Kate Hudson has been unveiled as the face of the 2016 Campari more...

A drink with... Tito Beveridge, Tito's Handmade Vodka

The founder of Tito’s Handmade explains why his brand is the fastest-growing more...

Most innovative spirits marketing campaigns in September

It's been a star-studded month of global campaign launches, with actors Kate more...

Pennsylvania launches limited edition liquor lottery

In an effort to sell rare wines and spirits more fairly, the Pennsylvania more...

Saint James Rum sees volumes soar 14%

Since the beginning of 2015, Caribbean pure cane rum producer Saint James Rum more...

Brown-Forman silent on Southern Comfort 'rumours'

Brown-Forman is keeping tight-lipped over reports it is planning to offload its more...

Stoli Group names new head of global marketing

Stoli Group has promoted Lars Vestbirk to international marketing director, more...

Chivas Regal launches Chivas 18 Ultimate Cask Collection

Chivas Regal has unveiled the first of its new limited edition series, Chivas more...

Jose Cuervo unveils limited edition Rolling Stones bottles

Jose Cuervo has launched two special edition bottles in homage to the Rolling more...

The week in pictures

London Cocktail Week, Bar Convent Berlin, The Whisky Exchange Whisky Show, more...

Dublin Airport marks 75 years with limited edition whiskey

Aer Rianta International has partnered with Powers Whisky to create a limited more...

Corazon Tequila unveils new look bottles

Sazerac-owned Corazon Tequila has revealed a new “uncomplicated” packaging more...

Diageo launches three Singleton TR exclusives

Diageo Global Travel and Middle East (GTME) has launched three variants of The more...

Bombay Sapphire: a brand history

With its new designer dream home in Hampshire and a number of super-premium more...