New look for Flor de Cana bottles

23rd August, 2013 by Amy Hopkins

Flor de Caña rum has unveiled new look bottles to celebrate the growing global popularity of its premium and ultra-premium expressions.

The Flor de Cana will receive a celebratory makeover

The Flor de Cana collection will receive a celebratory makeover

The Nicaraguan spirit brand decided to launch the selection of new designs after reporting double digit growth year-on-year over the past decade.

The new packaging features the brand’s logo and award wins, as well as the age of the expression, more prominently on the bottle – which itself is etched with images of sugarcane.

An image of a volcano is also displayed and is a nod to the spirits origin – the volcanic landscape of Nicaragua.

Paul Caffrey, global brand development manager of Flor de Caña, said: “Flor de Caña’s sleek new look emphasises the rum’s heritage, age and craftsmanship. It showcases the brand as unique, modern and super premium – exactly what we need to appeal to our growing customer base around the world.”

The design will be rolled out across Flor de Caña’s bottles of four, five and seven-year-old rums in the Slow-Aged Collection which will also be increased in height and rounded at the sides, while the brand’s 12 and 18-year-old super-premium rums in the Centenario Collection will be bottled in a heavier glass for a “more masculine look”.

Flor de Caña is now available in 40 countries and is on track to sell more the one million cases in 2013.

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