Key spirits trends for 2013

2nd May, 2013 by Andy Young

Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor International identifies some of the key trends for the 2013 spirits market.

Cask strength1. Navy strength: Overproof allure

While lower abv offerings and nascent health and wellness trends have largely monopolised the debate within the alcoholic drinks industry over the past couple of years, 2013 will see irreverently potent brands and extensions providing the base for fiery cocktails and debates alike. Already revered in mixologist circles while distinctly nodding to iconic and idealised pre-prohibition authenticity, higher abv gin and whiskey will provide edginess and mystique to the premiumisation mantra.

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