Jura revamps packaging to boost visibility

Single malt Scotch Jura is refreshing its packaging to improve the range’s shelf stand-out and communicate its flavour profiles.

Jura has revamped the packaging of its core range to maximise shelf visibility

Each expression in the core range will have a distinct colour palette featuring a different image of the Jura landscape, as well as a silhouette outline of the distinctive Jura bottle.

The revamp is part of the distillery’s plans to build sales in the off-trade during 2013.

“2012 was an exceptional year for the brand,” explained Gemma Parkinson, Jura brand manager. “We are now looking to build on this momentum and release a new creative look and feel that we hope will resonate with consumers and help them to truly identify with our brand story.”

The changes will be applied to Jura’s five core expressions: Superstition, Prophecy, Origin, Diurach’s Own, and Elixir.