Buffalo Trace warns of Bourbon shortage

22nd May, 2013 by Becky Paskin

Buffalo Trace Distillery has warned of a Bourbon shortage as it struggles to keep up with demand for its products, but swears it won’t pull a Maker’s Mark stunt.

Buffalo Trace Distillery's small whisky barrels

Stocks of Bourbon from Buffalo Trace Distillery are not enough to meet soaring global demand

The Kentucky distillery, owned by drinks group Sazerac, announced today that consumers will soon find it difficult locating its brands on shelves as demand continues to outweigh supply.

It claimed the shortage would likely effect its most popular products, Buffalo Trace and Eagle Rare.

“This announcement is not meant as some sort of scare tactic to get people hoarding bourbon,” said Kris Comstock, Bourbon marketing director at Buffalo Trace. “We always want to be upfront with our fans. What this means is that there simply may be times when some of our brands are missing from store shelves.”

The announcement comes just months after Beam Inc attempted to reduce the abv of its Maker’s Mark Bourbon from 45% to 42% in an effort to make its diminishing stock go further.

However a public outcry from fans forced the company to back down from its decision, although Maker’s Mark would suffer from supply shortages.

“We won’t take drastic measures to mitigate the shortages, such as raising prices excessively, lowering the proof or reducing the age of our whiskies. We’ve made a commitment to quality that we’re not willing to compromise.”

Comstock added that the shortage would likely be temporary, as new barrels are coming of age, but may well last a few years.

“We just ask our fans to remember, aging good bourbon takes time, and we’re doing our best to keep up,” he said.

To help manage its stocks, Buffalo Trace is appointing a sales and inventory manager to oversee the balance of stock.

Buffalo Trace ages its Bourbon for eight to 10 years, although some older blends are aged for up to 23 years.

Sales of American straight whiskey grew by 5.2% in the US in 2012, according to a new report from Technomic.

Leave a Reply

If that's interesting, how about these?

Instil Drinks adds five artisan gins to portfolio

As UK distributor Instil Drinks prepares to “relaunch”, the firm has added more...

Michter’s Distillery bottles first 10yo rye since 2014

Kentucky-based Michter’s Distillery will launch another batch of Michter's 10 more...

Glasgow Distillery Co. releases second Prometheus variant

Following the launch of its inaugural expression last year, The Glasgow more...

Consumption of domestic UK spirits declines

UK drinkers are switching from local to international spirits brands as new more...

The week in pictures

In just one week we've crammed in barrel-aged cocktails at Big Easy, delectable more...

Diageo expands Orphan Barrel whiskey series

Diageo has unveiled the seventh offering in its “craft” whiskey project more...

Marie Brizard sales fall flat in 2015

Marie Brizard Wine & Spirits reported growth in the fourth quarter of its 2015 more...

New trade body formed for alcohol tax stamps

A new global trade association has been formed to “provide a collective more...

Loch Lomond Scotch whiskies set for US debut

Independent distiller and blender, Loch Lomond, will enter the US market more...

Brown-Forman celebrates cooperage, announces JD expansion

Brown-Forman has marked the 70 years of continuous barrel making at its more...

Two new Midleton Irish whiskeys make US debut

Pernod Ricard USA has debuted two new Irish whiskey expressions in the country more...

Fiorente Elderflower Liqueur hits US market

Italy-based Francoli Distillery will introduce its Fiorente Elderflower Liqueur more...

Beam Suntory targets Kenya with distribution partnership

Edrington Fix Middle East (EFME) and King Beverage have formed a "strategic more...

Market for rare whisky 'exceeds all forecasts'

The rare whisky market experienced a “record” year in 2015, with the value more...

MBWS 'pleased' with stock warrant result

Marie Brizard Wine & Spirits CEO Jean-Noël Reynaud is "pleased" with the more...

Speyside Distillers secures £2.3m for expansion

Speyside Distillers Company, whose global ambassador is retired footballer more...

SMWS partners with Few Spirits for new Bourbon

The Scotch Malt Whisky Society (SMWS) has launched a three-year-old single cask more...

The fastest growing spirits in the US

For both established and fledgling brands, the US is the Holy Grail of all more...

Top 10 most investible Scotch brands 2015

Liquid from silent distilleries makes up seven of the 10 most investible Scotch more...

American whiskey boosts US spirits once again

Spirits experienced another year of “steady growth” in the US last year, more...