Heaven Hill’s High Rise Vodka combats “lack of personality”

18th April, 2013 by Chris Cox

Heaven Hill has released new premium vodka High Rise, designed to challenge the category that “lacks character and personality”.

Heaven Hill High Rise Premium Vodka

High Rise Vodka will feature a set of distinctive labels

High Rise Vodka is positioned as a ‘retro’ spirit designed to evoke the ‘style and sophistication’ of the 1960s cocktail era, with several bottle labels depicting classic scenes of the time from a rooftop cocktail party to a cabana party with swim caps and high heels.

“The distinctive High Rise Vodka concept was developed to stand out amongst a competitive set lacking character and personality,” said Reid Hafer, senior brand manager at Heaven Hill.

“The product is first and foremost a quality vodka but it represents a classic time and culture that appreciated quality but is not traditional or staid.”

Described as an “aromatic and creamy vodka”, High Rise is distilled five times using winter wheat from the Finger Lakes region of New York with limestone water.

The 40% abv vodka is launching in 11 markets across the US this spring alongside two additional flavours – Cherry and Citrus.

High Rise vodka is available in 50ml, 750ml and 1.75L volumes, with a suggested retail price of US$12.99 for the 750ml bottle.

It follows hot on the heels of another new Heaven Hill product, Cinerator cinnamon whiskey.

 

Leave a Reply

If that's interesting, how about these?

Mr Fogg's unveils 'gin encyclopedia' menu

London bar Mr Fogg’s Gin Parlour has introduced The Encyclopedia Gintonica more...

Hennessy Cognac hails double-digit gains

LVMH has celebrated an “excellent performance” among its wine and spirits more...

Alacran Tequila rolls out extra añejo offering

Independent Tequila brand Alacran Tequila has added an extra añejo expression more...

Ghost Vodka returns to Tramp for 'inspired' cocktail evening

Following an action-packed month hosting events at some of Europe's most more...

Top six new spirits books for summer 2016

It's holiday season – so what better time to start that new book? If you're more...

Tattoo artist designs limited edition Hennessy VS

Cognac house Hennessy has partnered with American tattoo artist Scott Campbell more...

Miller's Norwegian distillery unveils 'foraged' gin

Marcin Miller’s new distillery has launched Vidda Tørr Gin, made with more...

Buffalo Trace hosts screenings at Edinburgh Fest

Sazerac-owned Buffalo Trace is to bring a ‘Wild West’ vibe to the Edinburgh more...

Devotion Vodka adds nutritional info to labels

Devotion Vodka, touted as the “first” American gluten-free and sugar-free more...

Bacardi-Martini assigns Patrón activation partner

Bacardi-Martini UK has appointed launch marketing agency Five by Five to more...

Pennsylvanian distillery offers 'seasonal' gin line

Brandywine Branch Distillers has launched The Revivalist Gins, a four-strong more...

Bar offers free cocktail for Pokémon Go players

M Victoria Street in London has created four cocktails inspired by the latest more...

Snow Queen Martini Masters returns for 2016

The Snow Queen Martini Masters cocktail competition is now open for entries, more...

Hoxton Gin launches new bottle design

Emporia Brands and Gerry Calabrese are set to release a new bottle design for more...

Manchester launches 'first' cocktail festival

Manchester Loves Cocktails takes place between 8-14 August and will bring more...

The week in pictures

From sipping rum Old Fashioneds with Don Papa to celebrating National Scotch more...

Top 10 beloved bars to close their doors

Cities around the globe have seen many cherished watering holes close their more...

The Connaught Bar wins World's Best Bar at TOTC

London’s The Connaught Bar has been named World’s Best Bar at the 10th more...

Stoli CEO: Going 'back to basics' critical to success

2016 is set to be a transformative year for Stoli Group USA – president and more...

Tales of the Cocktail in pictures: Part one

A whirlwind of seminars, parties, networking and tastings; Tales of the more...