Diageo enlists Michael Fish to promote Talisker Storm

19th April, 2013 by Chris Cox

Diageo has enlisted the services of infamous UK weatherman Michael Fish to promote its new Talisker Storm release as it unveils the world’s first interactive storm.

Talisker-Storm with Michael Fish

Former weatherman Michael Fish is a perfect, if not ironic, spokespoerson for Talisker Storm

A 25ft-high installation has been designed to take the tempestuous weather of Talisker’s home on the Isle of Skye around Europe to promote its new Storm expression, kicking off on 24 April at 6-9pm on the Southbank side of the Design Museum, London.

Intrepid members of the public will be invited to don wellies and rain macs and venture into the heart of the storm, which features a rough battering of wind, rain, lightning, fog and thunder.

Fish became infamous for his incorrect weather prediction on 15 October 1987, when he dispelled rumours of a hurricane that hours later hit the south coast of England causing record damage and killing 18 people. It has since become known as The Great Storm. Naturally, Fish’s association with and knowledge of storms makes him the perfect speaker to educate the crowds on Skye’s weather system.

“The distinctive whisky we create with such passion and care here on Skye speaks very boldly of the dramatic island where it was born,” said distillery manager Mark Lockhead. “Everyone here is delighted at the skill with which our malt masters have put together this vivacious new Talisker. Storm is indeed the right name for it.”

Those brave enough to take part will have the chance to win a bottle of Talisker Storm and be crowned ‘Storm Challenge Champion’, while everyone attending the event will have the opportunity to sample the product.

Talisker Storm, an ageless release from the Diageo-owned distillery with a 45.8% abv, is now available in select European markets priced “between the Talisker 10-year-old ad the Talisker Distillers Edition”.

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