Diageo reveals low-calorie Smirnoff Sorbet Light vodkas5th March, 2013 by Becky Paskin
Diageo has latched onto demand for â€śskinny spiritsâ€ť by launching a new low-calorie line of Smirnoff Sorbet Light vodkas.
The range â€“ which initially consists of three flavours: Raspberry Pomegranate, Mango Passionfruit and Lemon â€“ are being launched in the US where both low-calorie drinks and flavoured vodkas are booming.
Diageo claims each drink contains 78 calories per serving â€“ 25% less than other dessert-inspired flavoured vodkas on the market.
â€śSmirnoff Sorbet Light is the next flavor experience for those women who strive to lead a balanced lifestyle, but never at the expense of delicious cocktails,â€ť said Sandhya Padmanabhan, brand manager for Smirnoff. â€śTodayâ€™s multifaceted woman inspired Smirnoff to think differently and create a product that would make guilt free, delectable drinks that truly embody the refreshingly light taste of sorbet.â€ť
The three flavours are now available across the US for $15.99 per 750ml bottle.
Smirnoff Sorbet Light will take on existing competition for market share from Beamâ€™s Skinnygirl vodka and Voli Light.