Diageo reveals low-calorie Smirnoff Sorbet Light vodkas5th March, 2013 by Becky Paskin
Diageo has latched onto demand for “skinny spirits” by launching a new low-calorie line of Smirnoff Sorbet Light vodkas.
The range – which initially consists of three flavours: Raspberry Pomegranate, Mango Passionfruit and Lemon – are being launched in the US where both low-calorie drinks and flavoured vodkas are booming.
Diageo claims each drink contains 78 calories per serving – 25% less than other dessert-inspired flavoured vodkas on the market.
“Smirnoff Sorbet Light is the next flavor experience for those women who strive to lead a balanced lifestyle, but never at the expense of delicious cocktails,” said Sandhya Padmanabhan, brand manager for Smirnoff. “Today’s multifaceted woman inspired Smirnoff to think differently and create a product that would make guilt free, delectable drinks that truly embody the refreshingly light taste of sorbet.”
The three flavours are now available across the US for $15.99 per 750ml bottle.
Smirnoff Sorbet Light will take on existing competition for market share from Beam’s Skinnygirl vodka and Voli Light.