Diageo reveals low-calorie Smirnoff Sorbet Light vodkas

5th March, 2013 by Becky Paskin

Diageo has latched onto demand for “skinny spirits” by launching a new low-calorie line of Smirnoff Sorbet Light vodkas.

Smirnoff Sorbet Light

The Smirnoff Sorbet Light range contains 78 calories per serving

The range – which initially consists of three flavours: Raspberry Pomegranate, Mango Passionfruit and Lemon – are being launched in the US where both low-calorie drinks and flavoured vodkas are booming.

Diageo claims each drink contains 78 calories per serving – 25% less than other dessert-inspired flavoured vodkas on the market.

“Smirnoff Sorbet Light is the next flavor experience for those women who strive to lead a balanced lifestyle, but never at the expense of delicious cocktails,” said Sandhya Padmanabhan, brand manager for Smirnoff. “Today’s multifaceted woman inspired Smirnoff to think differently and create a product that would make guilt free, delectable drinks that truly embody the refreshingly light taste of sorbet.”

The three flavours are now available across the US for $15.99 per 750ml bottle.

Smirnoff Sorbet Light will take on existing competition for market share from Beam’s Skinnygirl vodka and Voli Light.

One Response to “Diageo reveals low-calorie Smirnoff Sorbet Light vodkas”

  1. David T Smith says:

    First off, always like to read about new vodka so thanks for this news item.

    I find a lot of these “light” vodka misleading. This vodka has the same number of calories as most normal vodkas, if they were diluted to this level (30%ABV). Sure the Smirnoff Sorbet ones are flavoured but with some “light” vodkas like Voli have a plain expression which just amount to watered down vodka.

    The fact that alcohol itself is so calorie intense makes a lot of these skinny spirits only marginally better, if that. The focus needs to be on what the spirit is mixed with but using terms like “guilt free” when referring to vodka is just ridiculous – there’s no such thing.

Leave a Reply

If that's interesting, how about these?

Chetiyawardana considering releasing own spirits

As London's Dandelyan bar introduces its summer cocktail menu, creator and more...

Artesian features Reàl syrups in cocktails

Real Cocktail Ingredients’ Cream of Coconut and Agave flavours have gained more...

Tanqueray's former master distiller to 'develop new gin'

Former master distiller for Tanqueray, Tom Nichol, is said to be producing a more...

Top 10 creative cocktail menus

With so many classy bars competing at the top end of the market, it’s more...

Diageo terminates Heineken JV in South Africa

Diageo has terminated its joint venture with Heineken and Namibia Breweries in more...

A drink with... Sakuma Tadashi, Nikka

Nikka's master blender Sakuma Tadashi talks about his approach to innovation, more...

Top 10 new American whiskey brands

At the same as some American whiskey distillers are launching brand extensions more...

Funkin introduces new 'spiced' single batch syrup

Cocktail syrup brand Funkin has expanded its range of single batch syrups with more...

Green tea flavoured whiskey RTD launches in US

A new ready-to-drink flavoured whiskey beverage combining rye whiskey, green more...

Are modern cocktail menus too long?

There is more interest in the world's cocktail industry than ever before, but more...

Diageo probed by SEC for US shipments

Diageo has come under the scrutiny of the US Securities and Exchange Commission more...

Strong demand for coffee shop cocktails

Research by CGA Strategy has identified “huge potential” for serving more...

Diageo Scotch expansion plans still on ice

As Diageo reveals sales of its Scotch portfolio plummeted 9% in 2014/15, the more...

Plantation Rum reveals image revamp

French drinks group Cognac Ferrand has revealed a bottle redesign for its more...

Changes made to Diageo's board of directors

Drinks giant Diageo has appointed Emma Walmsley as non-executive director more...

Former Kopparberg director unveils new RTD

The former sales director of Kopparberg, Daryl Moss, has just launched new more...

Diageo's FY results flatline as volatility continues

Currency volatility, political instability and an “uneven recovery” in the more...

Bacteria can extract copper from whisky waste

Scientists at the University of Edinburgh have developed a new method of cooper more...

Sci-fi cocktail book seeks funding on Kickstarter

The creator of a new science fiction-inspired cocktail book is seeking funding more...

Producer releases chipotle pepper whiskey

Rogue Ales and Spirits has launched Rogue Chipotle Whiskey, a new small-batch more...