Diageo reveals low-calorie Smirnoff Sorbet Light vodkas

5th March, 2013 by Becky Paskin

Diageo has latched onto demand for “skinny spirits” by launching a new low-calorie line of Smirnoff Sorbet Light vodkas.

Smirnoff Sorbet Light

The Smirnoff Sorbet Light range contains 78 calories per serving

The range – which initially consists of three flavours: Raspberry Pomegranate, Mango Passionfruit and Lemon – are being launched in the US where both low-calorie drinks and flavoured vodkas are booming.

Diageo claims each drink contains 78 calories per serving – 25% less than other dessert-inspired flavoured vodkas on the market.

“Smirnoff Sorbet Light is the next flavor experience for those women who strive to lead a balanced lifestyle, but never at the expense of delicious cocktails,” said Sandhya Padmanabhan, brand manager for Smirnoff. “Today’s multifaceted woman inspired Smirnoff to think differently and create a product that would make guilt free, delectable drinks that truly embody the refreshingly light taste of sorbet.”

The three flavours are now available across the US for $15.99 per 750ml bottle.

Smirnoff Sorbet Light will take on existing competition for market share from Beam’s Skinnygirl vodka and Voli Light.

One Response to “Diageo reveals low-calorie Smirnoff Sorbet Light vodkas”

  1. David T Smith says:

    First off, always like to read about new vodka so thanks for this news item.

    I find a lot of these “light” vodka misleading. This vodka has the same number of calories as most normal vodkas, if they were diluted to this level (30%ABV). Sure the Smirnoff Sorbet ones are flavoured but with some “light” vodkas like Voli have a plain expression which just amount to watered down vodka.

    The fact that alcohol itself is so calorie intense makes a lot of these skinny spirits only marginally better, if that. The focus needs to be on what the spirit is mixed with but using terms like “guilt free” when referring to vodka is just ridiculous – there’s no such thing.

Leave a Reply

If that's interesting, how about these?

California distillery creates cannabis vodka

California’s Humboldt Distillery is the latest spirits producer to launch a more...

Buffalo Trace reveals experimental 'failures'

Buffalo Trace has racked up more than 5,000 experimental barrels in its more...

SWA appoints new legal affairs director

Trade body the Scotch Whisky Association has appointed Alan Park as its new more...

Johnnie Walker creates plug-in for environment

Diageo’s Johnnie Walker Scotch whisky has increased its technology offering more...

Marcin Miller reveals details of Japan distillery

Kyoto Distillery co-founder Marcin Miller explains why the time is ripe for the more...

Top six English whisky producers

As St George’s Day approaches this weekend, we take a look at some of the more...

Black Button Distilling reintroduces Lilac Gin

Following its "overwhelming" success in 2015, Black Button Distilling has more...

Diageo engages flyers with 'Singleton Sensorium'

Diageo Global Travel and Middle East has launched The Singleton Sensorium in more...

Top 5 bars in... Seoul, Korea

Thanks to a burgeoning interest in western-style serves, mixology in Korea is more...

Rebel Yell unveils Root Beer and Ginger whiskeys

Luxco has added two new flavoured expressions to its Rebel Yell Kentucky more...

Top 10 bars inspired by books

While there's little better than curling up with a good book, sipping a more...

Alcohol ID campaign violates legislation

The Supreme Court in the Netherlands has ruled that the Dutch Food Retail more...

Top 10 bartender-created spirits brands

Bartenders’ acumen stretches far beyond a mean shake and refined palate, with more...

Tequila suppliers call for alcohol tax rethink

A number of Tequila suppliers are lobbying the Mexican government to change the more...

Confessions of a retailer: Amathus Drinks

The purchasing manager for Amathus Drinks, Stefan Botfield, on the rewards of more...

Olmeca Altos Tequila launches Añejo expression

Pernod Ricard has extended its Olmeca Altos Tequila range with the launch of an more...

New firm to handle Label 5 UK distribution

International drinks distributor Interbev has launched a new brand management more...

Breaking Bad bar makers to open naked resto

London is set to welcome its "first" naked restaurant this summer from the team more...

US bartender wins Bacardi Legacy 2016

Gn Chan from the US has been crowned winner of the Bacardi Legacy Global more...

Patrón CMO concern over 'inferior products'

Following an influx of new and recently acquired Tequila brands, Patrón more...