Diageo launches luxury online shop

14th February, 2013 by Becky Paskin

Diageo has launched a new online shop, allowing the world’s largest drinks group to sell its Reserve brands directly to the public for the first time.

Alexander and James Diageo

Alexander & James will only ship to the UK upon launch

Alexander & James (www.alexanderandjames.com) is a luxury online magazine and shop offering the sale of Diageo’s collection of Reserve brands, including Johnnie Walker Blue Label, Johnnie Walker Gold Label Reserve, Tanqueray No.Ten, Ciroc Ultra Premium Vodka, Ketel One Vodka and selected Diageo single malts.

The website will also offer visitors a chance to learn more about the individual brands with ‘how to’ articles on everything from chocolate and rum matching to tasting Tequila.

“We created Alexander & James in response to the way people are seeking to purchase luxury items online,” said Philippa Dickson, managing director of Alexander & James. “We identified an opportunity to create a luxury e-commerce platform that would be engaging and inspiring, bringing the brand product credentials to life – craftsmanship, heritage, provenance.

“It is a white glove, end to end luxury brand experience where people will be able to learn about our spirits and receive expert advice on food pairing and mixology ideas for every occasion. We provide the ease of making a well-informed purchase online.”

The website has the capability to link with Facebook, enabling users to share wish lists with friends. Currently sales are available exclusively to UK consumers, although Diageo plans to launch across Europe soon.

Leave a Reply

If that's interesting, how about these?

Historic James E. Pepper Distillery to be rebuilt

The Georgetown Trading Co. has revealed plans to rebuild the historic James E. more...

USL shares rise as Diageo ‘considers’ upping stake

United Spirits shares rose almost 4% on the BSE India stock exchange yesterday more...

Diageo GTME reports Johnnie Walker uplift

Following the rollout of the Johnnie Walker Blue Label Gentleman’s Wager II more...

Top 10 spirits marketing campaigns in April 2016

Whether it's emulating the French Riviera or helping consumers calculate their more...

Living Ventures co-founder Tim Bacon dies

Tim Bacon, chairman and co-founder of UK bar and restaurant group Living more...

Pernod appoints Our/Vodka commercial director

Pepijn Janssens has been appointed international commercial director at Pernod more...

Limited edition elit Vodka bottle set to launch

Stolichnaya’s elit Vodka has partnered with the Ushuaïa Ibiza Hotel to more...

Diageo engages flyers with 'Singleton Sensorium'

Diageo Global Travel and Middle East has launched The Singleton Sensorium in more...

Top 10 bartender-created spirits brands

Bartenders’ acumen stretches far beyond a mean shake and refined palate, with more...

Auchentoshan arrives in Oz with new campaign

Beam Suntory-owned Scotch whisky Auchentoshan American Oak has officially more...

The week in pictures

Harley Davidson enthusiasts dropped into the Spirit of Speyside Whisky Festival more...

Brown-Forman splashes £285m on Scotch brands

Brown-Forman has reached a “definitive agreement” to acquire The BenRiach more...

Spirit of Speyside festival readies for launch

The Spirit of Speyside Whisky Festival is readying to embark upon its 17th more...

Brown-Forman names new GTR marketing head

Jack Daniel’s and Woodford Reserve owner Brown-Forman has appointed Eric more...

Kingsbarns Distillery launches minibus service

Wemyss Malts is set to launch a free mini bus service to its Lowlands-based more...

Danzka Vodka makes return to US market

Danzka Vodka will return to the US market after signing a distribution deal more...

Devon's first whisky distillery seeks funding

Two entrepreneurs are launching a Kickstarter campaign in an effort to raise more...

Bulleit introduces barrel strength Bourbon

Diageo has launched a limited edition barrel strength expression of its Bulleit more...

Scientists discover brain's binge drinking 'reward circuit'

Researchers have identified a circuit in the brain which "controls" binge more...

Made in Chelsea stars promote alcohol delivery

Bevy – said to be London’s first alcohol delivery service – has recruited more...