Diageo relaunches Tanqueray Malacca spiced gin15th January, 2013 by Becky Paskin
Diageo is relaunching spiced gin Tanqueray Malacca as a bartender exclusive, following popular demand.
Originally launched in the early 2000s in the US, Tanqueray Malacca is a blend of botanicals and spices from around the world in homage to a recipe for a spiced liqueur recorded by Charles Tanqueray in 1839.
Diageo claims that bartenders have long called for the return of the spiced gin, which has been recreated by Tanqueray master distiller Tom Nichol.
“In the years that I’ve spent with Tanqueray, I’ve spent an awful lot of great times with bartenders,” Nichol said in a recorded message published on YouTube (see video below). “They wanted this to be brought back. This is the time to bring it out again, give them something special to serve. They are going to produce some fantastic cocktails. I think this is my gift back tot hem to say thank you for all these years.”
Only 100,000 bottles of Tanqueray Malacca will be available from February 2013 to the on-trade only. It will however be available for sale in the US, Spain, the UK, Germany, Benelux, the Nordics and Western Europe.
Global ambassador for Tanqueray Gin Angus Winchester said: “Tanqueray Malacca is a gin like no other and it’s great to see it back in market. If you’re looking for something new and exciting to experiment with behind your bar you will find it in Tanqueray Malacca gin. A simple but great serve is the Tanqueray Pegu or try it out as a unique twist to a classic gin cocktail.”
Official launch events will take place in New York, San Francisco and London at secret locations during February.
Watch the video below for a personal announcement from Tom Nichols.