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TOP 150 SPIRITS BRANDS BY VOLUME

Rank BRAND OWNER CATEGORY 2011 2012 2013 2014 2015 % +/-
1 Jinro Jinro Soju 64.80 67.60 66.50 70.40 71.50 1.56%
2 Officer’s Choice Allied Blenders Whisky – Indian 16.50 18.10 23.80 28.42 32.90 15.76%
3 Emperador Alliance Global Group Brandy 23.00 31.00 33.00 33.00 30.50 -7.58%
4 Smirnoff Diageo Vodka 24.70 26.30 26.10 25.60 25.80 0.78%
5 McDowell’s No.1 United Spirits Whisky – Indian 16.11 19.46 23.68 25.05 24.92 -0.52%
6 McDowell’s No.1 Celebration United Spirits Rum 15.63 17.76 19.01 18.29 17.80 -2.68%
7 Johnnie Walker Diageo Whisky – Scotch 18.00 19.70 20.10 17.90 17.60 -1.68%
8 Imperial Blue Pernod Ricard Whisky – Indian 7.17 8.84 10.93 14.06 17.50 24.47%
9 Bacardi Bacardi Rum 19.60 19.80 19.10 18.20 17.42 -4.29%
10 Royal Stag Pernod Ricard Whisky – Indian 12.49 13.99 14.76 16.06 17.30 7.72%
11 Cachaça 51 Companhia Muller de Bebidas Cachaça 18.60 18.50 17.60 17.00 17.00 ÷0.00%
12 Tanduay Tanduay Distillers Rum 18.70 19.60 14.00 17.00 16.50 -2.94%
13 Jack Daniel’s Brown-Forman Whiskey – American 10.58 10.95 11.50 11.70 12.21 4.38%
14 Old Tavern United Spirits Whisky – Indian 11.07 11.62 11.51 11.18 11.89 6.35%
15 Absolut Pernod Ricard Vodka 11.20 11.40 11.40 11.10 11.00 -0.90%
16 Original Choice John Distilleries Whisky – Indian 10.70 10.90 10.00 10.50 10.70 1.90%
17 Pitú Pitu Cachaça 10.48 10.54 10.57 10.61 10.64 0.28%
18 Captain Morgan Diageo Rum 9.20 10.00 10.30 10.40 10.30 -0.96%
19 Velho Barreiro Tatuzinho Cachaça 8.40 9.20 9.80 9.80 9.90 1.02%
20 Martini Vermouth Bacardi Vermouth 12.56 11.67 10.81 9.94 9.37 -5.73%
21 McDowell’s No.1 United Spirits Brandy 11.72 10.90 9.25 7.62 8.55 12.20%
22 Suntory Kakubin Suntory Whisky – Japanese 2.60 2.80 3.10 3.30 8.03 143.33%
23 Bagpiper United Spirits Whisky – Indian 15.98 14.07 11.63 9.48 8.02 -15.40%
24 Ichiko Sanwar Shurui Shochu 8.21 8.21 8.01 7.99 7.78 -2.63%
25 Jim Beam Beam Suntory Whiskey – American 5.90 6.30 6.89 7.37 7.35 -0.27%
26 Khortytsa Global Spirits Vodka 6.19 5.29 6.32 7.02 7.29 3.85%
27 Jägermeister Mast-Jägermeister Bitters 6.80 6.90 7.20 6.80 6.90 1.47%
28 Hayward’s Fine United Spirits Whisky – Indian 6.16 7.07 9.18 10.43 6.55 -37.20%
29 Khlebny Dar Bayadera Group Vodka 6.60 6.34 -3.97%
30 Baileys Diageo Liqueurs 6.80 6.50 6.50 6.20 6.30 1.61%
31 Ballantine’s Pernod Ricard Whisky – Scotch 6.47 5.81 6.01 6.13 6.20 1.14%
32 Crown Royal Diageo Whisky – Canadian 5.00 5.20 5.50 5.30 6.20 16.98%
33 Żubrówka Roust Vodka 3.50 3.90 4.40 5.18 6.15 18.73%
34 New Mix Brown-Forman RTD 5.18 5.65 5.11 5.25 5.73 9.14%
35 Blenders Pride Pernod Ricard Whisky – Indian 3.47 4.00 4.20 4.82 5.60 16.18%
36 Jameson Pernod Ricard Whiskey – Irish 3.76 4.09 4.64 4.93 5.30 7.51%
37 Fernet Branca Fratelli Branca Bitters 3.50 4.19 4.99 5.15 5.27 2.33%
38 Ypióca Diageo Cachaça N/A 6.50 6.50 5.20 4.90 -5.77%
39 Ricard Pernod Ricard Anis 6.20 3.94 4.84 4.77 4.80 0.63%
40 JD & Cola RTD Brown-Forman RTD 4.61 4.94 4.90 4.70 4.61 -11.49%
41 Chivas Regal Pernod Ricard Whisky – Scotch 4.89 4.83 4.68 4.59 4.40 -4.14%
42 Gordon’s Diageo Gin 4.30 3.90 3.70 3.60 4.40 22.22%
43 Grant’s William Grant & Sons Whisky – Scotch 4.97 4.46 4.71 4.37 4.35 -0.46%
44 Svedka Constellation Brands Vodka 3.60 3.90 3.90 4.10 4.20 2.49%
45 Pyat Ozer Alcohol Siberia Group Vodka 6.68 6.97 6.33 5.47 4.20 -23.22%
46 8PM Radico Khaitan Whisky – Indian 4.32 4.87 4.76 4.30 4.10 -4.65%
47 Honey Bee United Spirits Brandy 4.75 4.95 3.38 3.77 4.06 7.69%
48 Havana Club Pernod Ricard Rum 3.84 3.81 3.89 4.01 4.00 -0.25%
49 Krupnik MBWS (formerly Belvédère) Vodka 4.50 5.10 5.00 3.50 4.00 14.29%
50 Grey Goose Bacardi Vodka 3.80 3.80 3.90 4.00 3.95 -1.25%
Rank BRAND OWNER CATEGORY 2011 2012 2013 2014 2015 % +/-
51 Skyy Gruppo Campari Vodka 3.45 3.70 3.80 3.85 3.95 2.60%
52 Royal Challenge United Spirits Whisky – Indian 1.35 1.70 2.10 2.73 3.78 38.46%
53 Sauza Beam Suntory Tequila 3.00 3.30 3.56 3.67 3.73 1.63%
54 Director’s Special United Spirits Whisky – Indian 4.52 4.33 4.07 3.60 3.66 1.67%
55 J&B Diageo Whisky – Scotch 4.80 4.20 4.00 3.70 3.50 -5.41%
56 Magic Moments Radico Khaitan Vodka 2.15 2.52 2.91 3.20 3.50 9.37%
57 Yeni Diageo Raki 4.10 3.90 3.70 3.50 3.50 0.00%
58 Belenkaya Synergy Vodka 7.06 7.26 6.07 4.72 3.47 -26.55%
59 Morosha Global Spirits Vodka 2.09 3.26 3.26 3.43 5.21%
60 Kanoka Asahi Breweries Local 3.59 3.31 3.44 3.47 3.40 -2.02%
61 Malibu Pernod Ricard Liqueurs 3.68 3.74 3.66 3.43 3.40 -0.87%
62 Stolichnaya SPI Group Vodka 3.30 3.40 3.30 3.30 3.40 3.03%
63 Dreher Gruppo Campari Brandy 3.57 3.25 3.30 3.35 3.35 0.00%
64 Bombay Sapphire Bacardi Gin 2.30 2.60 2.80 3.00 3.33 11.00%
65 Russian Standard Roust Vodka 2.60 2.90 3.00 3.10 3.20 3.23%
66 Campari Gruppo Campari Bitters 2.87 2.85 2.95 3.10 3.15 1.61%
67 William Lawson’s Bacardi Whisky – Scotch 2.30 2.60 2.80 3.10 3.11 0.32%
68 Finlandia Brown-Forman Vodka 3.10 3.23 3.45 3.19 3.08 -3.42%
69 Aperol Gruppo Campari Bitters 2.55 2.55 2.55 2.70 2.95 9.26%
70 Red Square Halewood International Vodka 2.30 2.63 2.69- 2.65- 2.90 9.43%
71 William Peel MBWS (formerly Belvédère) Whisky – Scotch 2.90 2.50 2.65 2.75 2.90 5.45%
72 Burnett’s Heaven Hill Vodka 1.85 2.03 2.35 2.60 2.86 10.00%
73 Beefeater Pernod Ricard Gin 2.39 2.52 2.63 2.58 2.70 4.65%
74 Contessa Radico Khaitan Rum 2.36 2.40 2.57 2.70 2.70 ÷0.00%
75 Dewar’s Bacardi Whisky – Scotch 3.20 3.00 3.00 2.70 2.68 -0.74%
76 Tanqueray Diageo Gin 2.10 2.10 2.20 2.40 2.60 8.33%
77 Label 5 La Martiniquaise Whisky – Scotch 2.50 2.51 2.51 2.58 2.58 0.00%
78 Green Mark Roust Vodka 9.30 6.90 5.80 4.20 2.54 -39.52%
79 Pinnacle Beam Suntory Vodka 2.70 2.70 2.82 2.55 2.52 -1.18%
80 Soplica Roust Vodka 1.00 1.40 2.00 2.00 2.52 26.00%
81 Seagram’s Pernod Ricard Gin 2.77 2.86 2.75 2.68 2.50 -6.72%
82 Director’s Special Black United Spirits Whisky – Indian 2.92 2.87 2.73 2.31 2.47 6.93%
83 Zoladkowa Czysta De Luxe Stock Spirits Group Vodka 4.47 4.35 4.90 4.20 2.47 -41.19%
84 Black Nikka Asahi Breweries Whisky – Japanese 1.84 1.81 1.96 2.00 2.40 20.00%
85 Ketel One Diageo Vodka 2.20 2.40 2.40 2.40 2.40 0.00%
86 Patrón Patrón Spirits Tequila 1.87 2.00 2.07 2.18 2.23 2.29%
87 Bell’s Diageo Whisky – Scotch 2.50 2.50 2.50 2.50 2.20 -12.00%
88 Martell Pernod Ricard Cognac 1.86 2.01 1.93 1.93 2.20 13.99%
89 De Kuyper Beam Suntory/De Kuyper Liqueurs 4.20 4.00 2.22 2.25 2.18 -3.11%
90 Evan Williams Heaven Hill Whiskey – American 1.35 1.43 1.65 1.86 2.11 13.66%
91 Men’s Club Brandy United Spirits Brandy 0.12 0.26 2.86 3.28 2.06 -37.20%
92 Barceló Ron Barceló Rum 1.69 1.61 2.12 2.17 2.04 -6.08%
93 Black Velvet Constellation Brands Whisky – Canadian 2.00 2.20 2.20 2.00 2.01 0.60%
94 Seagram’s 7 Crown Diageo Whiskey – American 2.40 2.40 2.40 2.40 2.00 -16.67%
95 Sobieski MBWS (formerly Belvédère) Vodka 2.80 2.30 2.20 2.00 2.00 0.00%
96 Canadian Club Beam Suntory Whisky – Canadian 1.90 1.90 1.89 1.89 1.94 2.65%
97 Old Port Rum Amrut Distillers Rum 2.00 1.37 1.51 1.76 1.92 9.09%
98 Passport Pernod Ricard Whisky – Scotch 1.09 1.20 1.43 1.63 1.90 16.56%
99 Rémy Martin Rémy Cointreau Cognac 1.86 1.92 1.76 1.65 1.90 15.15%
100 Paul Masson Grande Amber Constellation Brands Brandy 1.30 1.30 1.30 1.60 1.85 15.81%
Rank BRAND OWNER CATEGORY 2011 2012 2013 2014 2015 % +/-
101 Gosudarev Zakaz Synergy Vodka 1.06 1.30 1.57 1.64 1.81 10.24%
102 Cîroc Diageo Vodka 1.50 2.20 2.20 2.60 1.80 -30.77%
103 Talka Roust Vodka 0.60 2.60 2.80 2.80 1.80 -35.71%
104 Eristoff Bacardi Vodka 2.40 2.20 2.00 1.90 1.76 -7.37%
105 McDowell’s No.1 VSOP United Spirits Brandy 1.35 1.91 2.28 2.55 1.72 -32.55%
106 Signature Whisky United Spirits Whisky – Indian 1.69 1.81 1.87 1.83 1.69 -7.65%
107 Campari Soda Gruppo Campari RTD 2.00 1.85 1.65 1.70 1.65 -2.94%
108 Maker’s Mark Beam Suntory Whiskey – American 1.20 1.30 1.44 1.49 1.62 8.72%
109 Teacher’s Highland Cream Beam Suntory Whisky – Scotch 2.10 2.10 2.02 1.99 1.62 -18.59%
110 Clan Campbell Pernod Ricard Whisky – Scotch 1.96 1.31 1.66 1.65 1.60 -3.03%
111 Wyborowa Family Pernod Ricard Vodka 1.52 1.61 1.88 1.39 1.60 15.11%
112 Żytniówka Roust Vodka 0.44 0.65 0.81 1.28 1.60 25.00%
113 Medoff Eastern Beverage Co Vodka 1.69 1.59 -6.26%
114 Sir Edward’s Bardinet Whisky – Scotch 1.35 1.38 1.43 1.54 1.54 ÷0.00%
115 100 Pipers Pernod Ricard Whisky – Scotch 1.71 1.58 1.32 1.38 1.50 8.70%
116 Daigoro Asahi Breweries Shochu 2.93 2.27 1.97 1.73 1.50 -13.29%
117 Kahlúa Pernod Ricard Liqueurs 1.72 1.71 1.63 1.59 1.50 -5.66%
118 White Horse Diageo Whisky – Scotch N/A N/A 1.50 1.70 1.50 -11.76%
119 Men’s Club Whisky United Spirits Whisky – Indian 1.00 1.26 1.28 1.44 1.46 1.39%
120 Jack Daniel’s Tennessee Honey Brown-Forman Whiskey – American 0.66 0.96 1.28 1.45 12.93%
121 Poliakov La Martiniquaise Vodka 1.00 1.17 1.20 1.33 1.44 8.27%
122 Wild Turkey Gruppo Campari Whiskey – American 1.10 1.25 1.35 1.35 1.43 5.93%
123 Black & White Diageo Whisky – Scotch N/A N/A 1.20 1.30 1.40 7.69%
124 Buchanan’s Diageo Whisky – Scotch 1.60 1.90 1.90 1.60 1.40 -12.50%
125 Old Kenigsberg Alliance 1892 Brandy Co Brandy 1.20 1.40 1.50 1.39 1.39 ÷0.00%
126 Canadian Mist Brown-Forman Whisky – Canadian 1.66 1.62 1.57 1.52 1.38 -9.39%
127 McDowell’s Green Label United Spirits Whisky – Indian 2.92 3.27 2.76 1.71 1.37 -19.88%
128 Amaro Ramazzotti Pernod Ricard Bitters 1.39 1.11 1.31 1.15 1.30 13.04%
129 Amarula Distell Liqueurs 1.30 1.30 1.40 1.40 1.30 -7.14%
130 Courvoisier Beam Suntory Cognac 1.30 1.40 1.36 1.35 1.30 -3.70%
131 Lubelska Stock Spirits Group Liqueurs 1.96 2.19 2.46 1.75 1.30 -25.71%
132 Vat 69 Diageo Whisky – Scotch 1.20 1.20 1.30 8.33%
133 Gold Riband United Spirits Whisky – Indian 3.07 3.48 2.27 1.49 1.27 -14.77%
134 Appleton Gruppo Campari Rum 1.20 1.20 1.20 1.20 1.25 4.17%
135 Bulbash Bulbash Vodka 1.37 1.74 1.54 1.74 1.24 -28.74%
136 Gorbatschow Henkell Vodka 1.20 1.20 1.20 1.36 1.23 -9.56%
137 Mistral Compañia Pisquera de Chile Local 0.92 1.00 1.10 1.14 1.22 7.39%
138 Zoladkowa Gorzka Stock Spirits Group Liqueurs 1.31 1.32 1.35 1.34 1.21 -9.70%
139 El Jimador Brown-Forman Tequila 1.21 1.21 1.19 1.14 1.13 -0.79%
140 Kozatska Rada Bayadera Group Vodka 1.00 1.12 12.10%
141 Christian Brothers Heaven Hill Brandy 1.12 1.13 1.13 1.12 1.11 -0.71%
142 Glenfiddich William Grant & Sons Whisky – Scotch 1.02 1.03 1.05 1.05 1.11 5.24%
143 Bangalore Malt Whisky John Distilleries Whisky – Indian 0.00 0.00 0.09 0.75 1.10 46.67%
144 Cacique Diageo Rum 1.70 2.10 2.20 1.20 1.10 -8.33%
145 The Glenlivet Pernod Ricard Whisky – Scotch 0.77 0.90 0.97 1.04 1.10 5.77%
146 Cointreau Rémy Cointreau Liqueurs 1.14 1.16 1.13 1.12 1.09 -2.68%
147 Officer’s Choice Brandy Allied Blenders Brandy 0.28 0.43 0.51 0.72 1.06 48.25%
148 Romanov United Spirits Vodka 1.54 1.42 1.34 1.08 1.05 -2.78%
149 Aristocrat Heaven Hill Vodka 1.05 1.07 1.07 1.05 1.02 -2.76%
150 Bozkov Rum Stock Spirits Group Rum 0.86 0.73 0.93 0.89 1.01 13.71%

 

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