Martini partners with White Lotus star

Bacardi-owned vermouth brand Martini has launched a marketing campaign with actor Simona Tabasco.

The campaign focuses on Sicily, where Tabasco’s TV show The White Lotus was filmed.

It invites you to ‘discover the magic of Sicily through Tabasco’s eyes’, featuring Sicilian hotspots including BamBar and La Plage.

“Sicily holds a special place in my heart, it’s a magical place to be in the summertime”, said Tabasco. “I have had so many fun times sharing aperitivo with friends on the stunning terrace at Morgana Bar, or soaking up the energy at BamBar, my favourite spot for a refreshing granita and alfresco Martini Spritzato.”

As part of the campaign, Martini has worked with mixologist Maura Milia, formerly of London’s Connaught Bar, to create a bespoke cocktail, the Simona Spritz. The serve combines Martini Bianco, Prosecco, soda and chillies (see recipe below).

Milia said: “It was a dream to work with Simona on this signature drink, a new recipe for Martini with a touch of spice is very exciting. This year, spicy cocktails have been leading the charge with the fiery trend gaining momentum as bar professionals are reaching for chillies, hot sauce and other punchy ingredients to really make an impact.”

Earlier this year Martini launched its ‘Dare to Be’ campaign, which celebrated the ‘modern aperitivo moment’.

We predicted that the Vermouth Spritz could be one of the top drinks of the summer.

Martini Simona Spritz

Ingredients

50ml Martini Bianco
50ml Prosecco
50ml Soda
Dash of chilli tincture

Garnish: Mint sprig, lemon wheel and sliced fresh chillies

Method: Build in Spritz glass over lots of ice, stir gently, garnish and enjoy.