Per Se celebrates Aperitivo Week

Portuguese apéritif Per Se is launching Aperitivo Week in the UK from 23-29 May.

The Per Se campaign aims to support bars and restaurants across the UK while bringing the essence of the Portuguese lifestyle closer to consumers.

During Aperitivo Week, participating venues will feature a curated mini menu with one, two, or three unique drinks showcasing the versatility of Per Se in various mixology settings.

The participating establishments include Isabel Mayfair, Penelope’s Restaurant, The Churchill Bar at the Hyatt Regency London, 40 Elephants at Great Scotland Yard, Chai Wu at Harrods, Casa Cruz London, Amano Rooftop Bar, and Apero at Ampersand Hotel, among others.

In addition to the in-venue experiences, Per Se is enhancing the celebration with a giveaway campaign on Friarwood’s social media platforms, the brand’s representative.

The initiative aims to directly engage with consumers by offering prizes such as straw hats, tote bags, glasses, and bottles of Per Se, accessories created for enjoying late afternoons or sunsets in the park.

“We are thrilled to launch Aperitivo Week in the UK, especially during this time when the apéritif category is such a hot topic globally,” said Nelson Bernardes, spirits portfolio brands manager at Friarwood.

“Partnering with such prestigious venues allows us to showcase the versatility of Per Se and bring the vibrant Portuguese lifestyle to life for our consumers. It’s an exciting opportunity to celebrate and enjoy the aperitivo tradition in some of the finest settings in the UK.”

In February this year, Per Se aperitivo was featured on the new cocktail menu at London restaurant Bacchanalia.

Related news

Trojka Vodka marks 30 years with rebrand

Hawksbill rum's new design spotlights conservation

Johnnie Walker dominates UK alcohol sector online