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Moth is UK’s fastest-growing RTD brand
Canned cocktail brand Moth is the UK’s fastest-growing, premium ready-to-drink (RTD) brand in the UK, according to new data by Nielsen.
Since launching in Waitrose stores in February 2021, the pre-mixed cocktail brand has increased its off-trade distribution by 161%, and can now be found in 2,775 supermarkets across the UK, including Sainsbury’s, Tesco, WH Smith and Morissons.
Over the last six months, Moth has increased its product volume in leading UK supermarkets, with a 41% rise in Sainsbury’s, and 32% in Tesco stores.
Sainsbury’s local stores have seen 597% growth of the Moth Margarita and taken on two new expressions: Moth Piña Colada and Aperitivo Spritz.
According to the brand, consumers can now find Moth cocktails stocked in 99% of UK postcodes.
Multipack launch
In addition, Moth will launch its first multipack in 200 Tesco stores on 29 May. Consumers will be able to purchase six cans of the RTD’s best-selling cocktail, the Margarita, for RRP £20 (US$25).
Sarah Holland, beer, wine and spirits buyer at Waitrose, said, “We have seen a revolution in the canned drinks space as premium RTD brands such as Moth mean that consumers don’t have to compromise on taste or quality when they buy a canned drink.
“Not only are we able to offer more variety to our customers but stocking cans on our shelves has been game-changing in terms of storage, packaging and recycling efficiencies, making reducing waste even easier for our customers.”
The brand’s portfolio now includes eight cocktails made with award-winning spirit partners in fully recyclable cans.
Over the next year, the brand will look to expand into international markets.
Sam Hunt, co-founder of Moth, added: “We have always believed in the can and the quality and convenience it can deliver whilst also presenting strong environmental benefits.
“For example, in a recent greenhouse gas (GHG) analysis commissioned by Moth, we found that in scenarios with a garnish, our Espresso Martini and Margarita had 30.64% and 14.06% less GHG emissions, respectively, per drink in the Moth canned cocktail compared to making the drink from scratch.
“It’s great to have the support and confidence from our trade partners and consumers in growing this category.”