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Hattiers names rum ambassador
B Corp-certified Hattiers Rum has appointed drinks communicator Tom Surgey as its brand ambassador.
The English rum brand was founded by Philip Everett-Lyons in 2017. It specialises in sourcing and blending aged rums from more than 25 distilleries across the world.
In his new role as Hattiers Rum ambassador, Surgey will work closely with the Hattiers team to promote the brand and its portfolio of premium rums, which includes Eminence Blended Aged White Rum, Egremont Premium Reserve Rum, and Resolute Navy Strength Rum.
Surgey commented: “I am a genuine and authentic long-time fan of Hattiers. These are truly extraordinary rums. Philip and the team have created a highly-conscientious, modern brand that is leading today’s ‘rum revolution’ by every conceivable measure. It’s a total joy to be able to support as an ambassador – I look forward to raising a glass together soon.”
Surgey has previously worked closely with numerous established names in the drinks industry, and co-founded drinks consultancy Glass Half Full in 2020.
He is also the co-founder of not-for-profit and charitable foundation Table Talk Sussex, which puts chefs in primary schools to teach food education, and he was also a founding steering committee member for The Drinks Trust’s Drinks Community, of which Everett-Lyons is a mentor.
Each rum used in the Hattiers portfolio is chosen by the team to ‘fit, lift or complement each other’ before being blended at the brand’s Devon blending house and distillery with pure Dartmoor water.
Everett-Lyons said: “I am delighted that Tom has joined us as a Hattiers ambassador. Tom’s exceptional palate, overflowing passion, and encyclopaedic knowledge of fine liquids, alongside his ability to convey this passion in a way that is charismatic and relatable, is truly inspiring.
“Having worked with some of the world’s finest brands and top hospitality establishments, Tom is the ideal fit as a Hattiers ambassador. He possesses the perfect combination of experience between our sustainable B Corp culture and prestige liquid to champion Hattiers and all that we do.”
The Hattiers Rum range is available at hattiers.com as well as Waitrose & Partners, Harvey Nichols, Master of Malt, Fortnum & Mason, The Whisky Exchange, Enotria & Coe and Drink Finder.