Monin predicts cocktail trends for 2023
French syrup producer Monin has named slushies, Tequila and Mexican-inspired drinks, and clarified cocktails as its top on-trade trends for 2023.
The poll, part of cocktail syrup producer Monin’s 2022-2023 Summer Drinks Trends Report, surveyed UK-based consumers and hospitality leaders.
Monin is a France-based producer of syrups, liqueurs and fruit purées.
For 2023, Monin predicts Tequila and Mexican-inspired serves will be trending, and that the Paloma cocktail will be a menu ‘must-have’.
Meanwhile, Monin suggested a Timmy’s Margarita could be spotted more in the summer. A Thai Green Picanate, consisting of lemongrass, coriander, cilantro and Tequila, was pegged as ‘one for the bold’, suggesting it may be the new cocktail-on-the-scene to watch out for.
Another trend Monin expects to see this year is cocktail slushies, with a Frozen Cosmo Slushy suggested as a possibility for dominating the vodka-based version of the cocktail, a Frozen Piña Colada fronting the rum-based category, and a Frozen Strawberry Margarita presented as a trend for the Tequila-based slushy serve.
Finally, clarified cocktails will be more present on cocktail menus, the liqueur producer suggested, with a Milk Punch provided as an example of this.
Looking back at 2022 trends in the cocktail sector, the report found that the resurgence of ‘disco-inspired’ drinks, heavily featuring blue curaçao, were prominent, as were Mexican-inspired drinks such as the Paloma.
Plus, slushies, Spritzes and clarified cocktails were discovered to be trending last year.
The study also cited CGA’s Q1 2022 Mixed Drinks Report, which revealed consumers’ preference for classic cocktails. The Pornstar Martini came out on top with a 15.4% of the market share, followed by the Mojito (7.2%), Sex on the Beach (7.1%), Long island Iced Tea (6.5%), and Daiquiri (6%).
This was followed by flavoured Martinis (5.6%), a Spritz (5.3%), Espresso Martini (4.8%), Piña Colada (4.3%), and Woo Woo (4.1%).
Thirty-one per cent of British consumers said they typically drink cocktails in the on-trade, and 67% said they were likely to pay more for a better quality cocktail.
Strawberry, raspberry and passion fruit topped the list of favourite cocktail flavours among consumers. When delving into low-and-no trends, Monin reported findings that 70% of drinkers tried to cut down on alcohol in January 2023.
When looking into hospitality, Monin cited CGA data that revealed 47% of hospitality leaders were confident about their ‘prospects’ over the next 12 months.
In addition, 1,611 UK venues closed between September to December 2022 – the equivalent of 18 every day, according to the Hospitality Market Monitor from AlixPartners and CGA by Nielsen IQ.
Ninety per cent of these were independently-run, and were driven to closure by high inflation, labour shortages and ‘fragile consumer confidence’.
In 2022, 11% of hospitality roles were reported to be vacant, despite pay increasing by 10%. In December last year, it was reported that one-third of UK hospitality venues were to reduce their Christmas opening hours due to staff shortages.
Supply chain issues also caused issues, with 81% if hospitality leaders stating that they had experienced reduced product lines.
The Margarita was recently found to be the UK’s most-searched cocktail on Google.