Cutty Sark celebrates 100th anniversary

La Martiniquaise-Bardinet has revealed a new limited edition design to mark the 100th anniversary of blended Scotch whisky Cutty Sark.

The new Anniversary Limited Edition celebrates 100 years since the blended Scotch brand was founded in 1923.

“This limited edition emphasises the brand legacy and maritime anchoring, along with its adventurous personality and international dimension,” said Manon Brochet, Cutty Sark brand manager.

To celebrate the centenary, Cutty Sark will debut a global anniversary plan in the brand’s key markets.

The brand will also release a new campaign, Never Ending Adventure, and launch a Commemorative Edition to ‘bring together all the craftsmanship and personality of Cutty Sark’.

Furthermore, La Martiniquaise-Bardinet revealed a new packaging design for its Label 5 blended Scotch whisky at trade fair ProWein last month.

The new look features a redesigned logo to ‘revitalise and give more status to the top 10 Scotch whisky brand’.

“We are very happy to present this new design for Label 5 to reinforce the brand DNA and deliver greater shelf standout,” said Clémence Leclerc, international whisky manager.

Label 5 was the eighth biggest-selling Scotch whisky in the world, according to Brand Champions 2022 data.

The whisky sold 3.4 million nine-litre cases in 2021, a decrease of 3.4%.

Meanwhile, La Martiniquaise-Bardinet-owned Sir Edward’s whisky enjoyed an 8.6% leap to 1.9m cases in 2021.